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Spend on marketing analytics and data infrastructure to grow sharply

Martech

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., What’s more, the range of skills required within marketing organizations — or in close proximity — will have to include confidence in handling analytics and data. and European Union.

Spending 143
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Future Forecast: Cybersecurity Trends in 2024

Bluetext

Organizations will be seeking cybersecurity providers to ensure they can securely deploy AI technology. SMB Organizations are Investing More in Cybersecurity Managed services are becoming an increasingly important purchase for small and medium-sized businesses. Read our blog on the 2024 Future Forecast from Bluetext.

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65+ Statistics About Artificial Intelligence

Zoominfo

47% of digitally mature organizations say they have a defined AI strategy ( source ). 27% of executives say their organization plans to invest this year in cybersecurity safeguards that use AI and machine learning ( source ). IDC forecasts 75% of commercial enterprise apps will use AI by 2021 ( source ). AI Priorities and Plans.

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5 Digital Advertising Trends in Europe 2023

Matchcraft

increase in overall digital ad spending according to eMarketer forecast. Meanwhile, spending on retail media networks is rapidly increasing with expected outlays of €25 billion by 2026. Search spending is expected to increase at a faster rate than total digital ad spending, with Western Europe predicted to see a 9.2%

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Manufacturing Industry Marketers Must Adjust to Industry 4.0

Kaon

to become reality throughout the organization. E-commerce has fused the B2B and B2C roles so much so that today’s buyers are users, and users are buyers. “Industry 4.0 is essentially turning manufacturers into digital enterprises. It will take time for Industry 4.0 is a Game Changer for Marketing.

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The role of artificial intelligence in business in 2024

Sprout Social

Predictive analytics AI’s predictive analytics are pivotal in forecasting future customer behavior, a crucial factor in marketing decision-making. A notable example is Heineken , which uses machine learning algorithms to forecast demand and maintain optimal inventory levels. billion by 2026.

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65+ Mind-Blowing Artificial Intelligence Statistics

Zoominfo

47% of digitally mature organizations say they have a defined AI strategy ( source ). 27% of executives say their organization plans to invest this year in cybersecurity safeguards that use AI and machine learning ( source ). IDC forecasts 75% of commercial enterprise apps will use AI by 2021 ( source ). AI Priorities and Plans.