Spend on marketing analytics and data infrastructure to grow sharply
Martech
APRIL 17, 2023
Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., What’s more, the range of skills required within marketing organizations — or in close proximity — will have to include confidence in handling analytics and data. and European Union.
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