Sage Marketing

APRIL 10, 2024

Initially, startups face the daunting task of building brand visibility and establishing trust in a market saturated with competitors. This necessitates a strategic approach to marketing and a compelling value proposition to stand out. Navigating the startup ecosystem in the UK can be as challenging as it is rewarding.

Startups 52

Startups Marketing AI Work Management Marketing Management 52

Salesforce Marketing Cloud

JANUARY 29, 2024

Using insights from market analysis and customer conversations, here are what I think will be the top education trends in 2024. Discover how you can leverage data and AI to boost enrollment and retention. On the heels of so much change last year, what education trends are in store for the industry in the year ahead?

Education 59

Education Trends Ethics Barriers 59

Martech

JUNE 8, 2023

“AI is the new UI,” said Salesforce President Sarah Franklin at the Salesforce Connections marketing and commerce event in Chicago this week. “We are at the precipice of an AI revolution,” she said. “We are at the precipice of an AI revolution,” she said.

Marketing AI 94

Marketing AI Enterprise Management Paid Search Agency Work Management 94

Hubspot

AUGUST 30, 2023

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. But how does refusing AI impact business results?

Marketing AI 62

Marketing AI Top of Funnel Lead Ranking Work Management 62

ClickZ

JANUARY 2, 2021

How the iPhone 12 series promises to will enhance the AR experience which will inject potential spend into AR advertising that will cross $8 billion by the end of 2024. Just 36% of marketing leaders have a measurable revenue attribution strategy in place while a mere 15% are in the process of rolling out a strategy. Hello, 2021!

Forecasting 97

Forecasting Advertising Agencies Cost Per Thousand Advertisements 97

Huptech Web

DECEMBER 28, 2023

E-Commerce Web Development Trends To Look For In 2024 Mobile-First Design Approach for Modern Websites Mobilе-first dеsign is a mеthod that prioritizеs designing for mobilе devices bеforе adapting to larger screens, acknowledging thе increasing usе of mobilе devices for web browsing. It’s timе to implеmеnt all thеsе onе by onе!

Trends 52

Trends Customer Satisfaction Allocation Statistics 52

BDB

DECEMBER 4, 2023

Thriving in this dynamic sector means grasping the consumer trends and behaviours set to shape the market in 2024, and beyond. As the leading marketing communications agency for brands in the food and drink space, we’ve curated a wrap-up of the top trends and actionable insights powering innovation in this field.

Marketing AI 26

Marketing AI Trends Paid Search Agency Advertising Agencies 26

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

Mereo

DECEMBER 21, 2023

Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. Some initiatives were cut altogether, while others were paused until later in 2023 or even 2024. One of the major AI challenges faced by sales and marketing teams was the issue of the quality.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Sprout Social

JANUARY 9, 2024

What is social media personalization and why are marketers prioritizing it? The right infrastructure Personalized marketing is only as successful as the processes and tech that support it. Beyond simply collecting and mining customer data, you need to build on it with AI and automation, analytics and segmentation.

Social Media 124

Social Media Personalization Media Work Management 124

ClearVoice

OCTOBER 27, 2023

The marketing landscape has undergone such massive shifts. The marketing strategies that once bought hordes of customers are no longer as effective. In the constantly changing landscape of the marketing industry, asking critical questions is essential to understand the present scenario and to ready your enterprise for upcoming shifts.

Paid Content 52

Paid Content Enterprise Management Cost Per Thousand Work Management 52

chiefmartech

FEBRUARY 7, 2024

Dear marketing readers: hang in with me here. But the high cost of coding was also a barrier to materializing many other ideas. Whenever I publish an article about growing no-code use in marketing and martech — such as last week’s Every marketer a data analyst and an engineer… delusion or destiny? —

Budget Programs 90

Budget Programs Marketing Automation Services Domain Software 90

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Heinz Marketing

MARCH 27, 2023

By Matt Heinz , President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. He’s the CEO of 2X Marketing.

Demand Generation Agencies 96

Demand Generation Agencies Work Management Budget Programs Paid Search Agency 96

Content Standard

APRIL 19, 2024

This is a familiar story in marketing. With the myriad of social media channels available and the pressure on brands to remain relevant, as marketers, we’re constantly challenged to determine the best social media channels for our brands to focus on. But it behooves any marketer to look deeper than these topline numbers.

Paid Content 99

Paid Content Social Media Advertising Channels Brand Identity 99

Sprout Social

DECEMBER 12, 2023

But in 2024, it’s imperative to focus on the most critical marketing priorities to grow your business in the new year and beyond. The fast-paced nature of digital marketing, especially social media, complicates zeroing in on marketing priorities. Despite high usage rates, a lot of ambiguity surrounds AI.

Enterprise Management 126

Enterprise Management Work Management Planning Marketing Management 126

Martech

FEBRUARY 22, 2024

However, a lot has changed in the marketing technology space. David Raab, the godfather of CDPs and the person credited with first recognizing its growing significance in marketing technology, deserves some recognition here. Many CDPs have tried to embrace marketing as the core user. Hint: It’s not one person or one role.

Marketing AI 92

Marketing AI Enterprise Management Ad Building Paid Search Agency 92

SalesIntel

NOVEMBER 29, 2023

As we stand on the edge of starting 2024, integrating AI into B2B sales intelligence platforms and other intelligence platforms indicates a transformative era, particularly impacting roles in sales and marketing. Amidst the promise AI holds, questions abound. Will AI replace jobs?

Work Management 40

Work Management Marketing Management Lead Ranking Allocation 40

Martech

DECEMBER 15, 2023

This is the first of two articles exploring data silos in marketing. Ultimately, the goal is to highlight the significance of integrated data — the antidote to siloed data — and its role in unlocking the true potential of marketing. How will sales, services and products interact with or use the data that marketing creates?

Enterprise Management 110

Enterprise Management Practices Planning Work Management 110

Litmus

FEBRUARY 22, 2024

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back for 2024! Alice Li (she/they) Principal Email Engineer at Zillow Follow Alice on LinkedIn & X (Twitter ) What did the beginning of your time in email marketing look like?

Communities 75

Communities Work Management Marketing Analytics Tools Peer-to-peer 75

Navigate the Channel

JANUARY 15, 2024

In 2024, digital video continues to be a cornerstone of online content, offering unparalleled opportunities for creativity, engagement, and innovation As we navigate through this rapidly evolving landscape, understanding the emerging trends is crucial for businesses, content creators, and viewers alike.

Marketing AI 65

Marketing AI Video Marketing Storytelling User-Generated Content 65

Single Grain

NOVEMBER 28, 2023

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Let’s dive in and explore the forces shaping the future of digital marketing. Yes, we’re speaking of AI.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126