Digilant

JANUARY 25, 2024

In an era where digital transformation dictates where and how we consume content, the political advertising landscape needs a significant shift. to $9 billion, are still being spent on traditional broadcast and cable TV ad buys. to $9 billion, are still being spent on traditional broadcast and cable TV ad buys.

Allocation 52

Allocation Cable Mobile Advertising Demographics 52

Martech

MARCH 8, 2024

The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes. Most companies do not have an AI policy in place and only about one in five companies train their employees in the proper usage of AI, per Muckrack’s State of AI in PR 2024 report.

Marketing AI 113

Marketing AI Training Generation Budget Programs 113

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Bannerflow

MAY 22, 2023

The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. The Benefits of CTV – What is in it for advertisers?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Martech

DECEMBER 28, 2023

In the year ahead, digital advertisers will be looking to harness AI and new metrics in the evolving digital space. Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. for digital media technology company Adlook.

Advertising Agencies 132

Advertising Agencies Advertisements Advertising Media 132

Sword and the Script | B2B

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Stevens & Tate

AUGUST 10, 2020

Hulu Launches Beta for Self-Serve Advertising Platform. Hulu has recently launched a self-service advertisement program eligible for any company with a minimum ad budget as low as $500. Examples of unauthorized access includes hacking, cable-stealing, radar jamming technology, traffic signal changers, and phone/wiretapping.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

illumin

MARCH 7, 2024

This should be an amazing opportunity for advertisers. Even with most TV viewers switching to on-demand streaming services, cable TV has had a hero in sports entertainment. million viewers in 2024 and will grow to a whopping 165.4 This service will bring new audiences and new opportunities to the world of streaming advertising.

Cable 59

Cable Service Broadcasting Advertising Agencies 59

Martech Advisor

OCTOBER 24, 2019

National campaigns have traditionally been at the forefront of every marketer’s strategy and are consequently where the majority of advertising dollars are spent. However, within The State of Localized Programmatic Report you’ll find that for years there has been a growing demand for more personalized advertising.

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing & Strategy Marketing Strategy 46

Madison Logic

JANUARY 25, 2024

With that number expected to grow to 87% by 2025, CTV is a critical channel to add to your unified, multi-channel strategy in 2024. As more people cut their cable cord in favor of these streaming services, CTV has increasingly become a powerful channel to capture buyer attention. Nearly half of all U.S. Here’s why. TV screens.

Marketing Management 52

Marketing Management B2B Marketing Multi-Channel Marketing & Strategy 52

Martech Advisor

NOVEMBER 5, 2019

Programmatic advertising is on a disruptive ride with new technologies such as artificial intelligence, machine learning, voice search and digital OOH attracting most advertisers. AI in programmatic advertising. AI based programmatic advertising has captured the attention of advertisers significantly over the last two years.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Single Grain

NOVEMBER 28, 2023

Innovative Advertising : The Metaverse offers new advertising formats, such as virtual billboards, branded avatars, or interactive product placements. Related Content: Beginner’s Guide to Virtual Reality Ads 5) Programmatic Advertising Programmatic advertising is the process of using AI to automate ad buying.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126