Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Martech

NOVEMBER 5, 2021

With so many channels, devices, and demographic segments, it’s easy for marketers to lose track of consumer information. This is really reinforcing the need for marketers to evolve the way they anticipate and act on customer needs and expectations.”. Good, clean data is the foundation of any successful marketing campaign.

Ideal Customer Profiles 113

Ideal Customer Profiles Touchpoints Aggregators Conference 113

Single Grain

MAY 30, 2023

If there’s one definitive theme word representing the climate of marketing so far this year, it’s artificial intelligence. Yes, we know, “AI” is starting to feel like an overused phrase, the same way “synergy” outstayed its welcome years ago. Work With Us What Is an AI Marketing Agency?

Demand Generation Agencies 52

Demand Generation Agencies Marketing AI Paid Search Agency Advertising Agencies 52

Single Grain

SEPTEMBER 22, 2023

Outbound marketing is an area where many companies struggle to make headway, mainly because it’s not just about throwing cold emails or calls into the wind and hoping for the best. But what if we told you that the outbound marketing game has changed significantly, thanks to artificial intelligence?

Marketing AI 59

Marketing AI Cold Calling API Paid Search Agency 59

Salesforce Marketing Cloud

JANUARY 17, 2024

Digital sales vs. digital marketing Strategies for an effective digital sales model Best digital selling tools Digital selling tips Grow revenue faster with a single source of truth Discover how Sales Cloud uses data and AI to help you build relationships and close deals fast. Email: Personalized emails go beyond promotional blasts.

Budget Programs 64

Budget Programs Work Management Tools Marketing Management 64

Litmus

SEPTEMBER 25, 2023

Alas, all good things must come to an end—including the biggest and most inspiring email marketing event of 2023! Come along with us as we reminisce on all the highlights of Litmus Live 2023! Relive the best email event of the year Did you miss out on Litmus Live 2023? days of this extraordinary email extravaganza.

Marketing AI 99

Marketing AI VALS Top of Funnel Work Management 99

Martech

FEBRUARY 11, 2022

With so many brand messages flooding customer inboxes and smartphones, it’s no wonder marketers are having a hard time connecting with audiences. Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey.

Work Management 118

Work Management Personalization Marketing Management Marketing AI 118

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

SocialPilot

DECEMBER 14, 2023

We have done the hard work of finding every trend that will push your marketing ahead of the curve and help you make impactful new tactics and strategies , setting your clients apart. AI has become an indispensable tool for marketers, far beyond just a minor influence in their work. But what about social media marketing?

Social Media 112

Social Media Trends Media Multi-Channel 112

Hinge Marketing

APRIL 17, 2019

Yet new automation capabilities borne out of AI and machine learning seem to emerge daily just as you think you’ve determined your ultimate strategy. In this article, I’ll present six marketing automation use-cases to help you as you consider your own martech stack. I’ll also address the top benefits of marketing automation.

Marketing Automation Services 93

Marketing Automation Services Enterprise Management Marketing Automation Work Management 93

Single Grain

NOVEMBER 16, 2023

Updated November 2023. If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. 1 ) Artificial Intelligence.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145