Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built.

Social Media 131

Social Media Social Marketing Media Work Management 131

Bluetext

FEBRUARY 25, 2020

It’s no surprise that v ideo has taken the digital ad space by storm. It’s rare that you scroll your newsfeed or surf the web without being served an ad that is relevant to your specific interests. So, why are video ads so popular? And why should marketers continue to invest in video advertising in 2020?

Paid Content 28

Paid Content Advertising Agencies Advertisements Advertising 28

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? That number was reached and surpassed in 2020. And with the growth in video consumption has come an accompanying increase in video marketing. . 71% of B2B marketers said they used video content in their strategy. Why Video Marketing.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

Digilant

MAY 11, 2021

Luxury brands need to implement personalized, data-driven digital advertising campaigns to reach audiences and stay a step ahead of the competition. As luxury buyers shift to an online format, it will be more difficult for brands to benefit from the browse and buy, sales representative support of in-store shopping. Email Marketing.

Paid Content 59

Paid Content Paid Search Agency Marketing Strategy Marketing & Strategy 59

Content Standard

APRIL 17, 2015

Sustainable practices may not be the sexiest content marketing topic, but some brands have got it down. The fashion brand partnered with actress Olivia Wilde to launch a Times Square pop-up featuring the company’s in-house “Conscious Exclusive” line of clothing. Take Coke’s 5by20 project , for example.

Relevance 40

Relevance Brand Identity Branding Paid Social Agency 40

Unbounce

MAY 24, 2021

It’s formatted nicely, you have persuasive calls to action (CTAs) throughout, and you’ve even included visuals that act as social proof (you marketing genius, you). You need to mix up your marketing and put that content to work. . billion searches. billion searches. seconds consuming written content. .

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

ClearVoice

NOVEMBER 30, 2020

You are probably aware that social media has continued to develop as a pay-to-play medium, but if your organization is like many, you likely don’t have a manager responsible for cross-platform ad spend — including social media ad buying — who can advise on guidelines, trends, and best practices.

Social Media 75

Social Media Spending Paid Search Agency Ads 75

Sprout Social

APRIL 6, 2021

This can sometimes be the most challenging part of marketing your business. The good news is social media can be your most valuable lead generation channel if you know how to use it right. billion people using social media worldwide, it’s the perfect channel for businesses to reach and attract leads.

Paid Content 137

Paid Content Social Media Lead Generation Campaigns 137

Valasys

JANUARY 2, 2020

The landscape of digital advertising will be more dynamic in the year 2020 than ever before. Marketers need to keep abreast of the evolving PPC trends in all the spheres of digital advertising – from paid searches to remarketing & from paid social to the strategies for multichannel attribution.

Paid Content 64

Paid Content PPC Trends Marketing AI 64

Sprout Social

APRIL 20, 2020

Whether you’re looking to attract more students, engage your current ones or increase donations and alumni relations, social media is a must for all universities. Prospective students are largely looking to social media to help guide them in their college decisions, so having a robust social strategy is essential.

Paid Content 118

Paid Content Social Media Brand Identity Branding 118

Valasys

MARCH 19, 2020

Are you sticking to a content strategy impactful enough to engage the audiences and help you accomplish your marketing & sales goals? With the right content strategy, your business can harvest the maximum returns. Read more on How to Design, Manage & Optimize Multichannel B2B Content Strategies.

Paid Content 59

Paid Content Top of Funnel B2B Marketing Planning 59

Excelsior Research

AUGUST 17, 2022

Digital Marketing & Pandemic: Before and after of the US and UK Market. This blog will represent some aspects of digital marketing & pandemic in the US and UK markets. Digital Marketing & Pandemic: Before and after of the US and UK Market. Digital Marketing in US and UK market before Pandemic.

Paid Search Agency 52

Paid Search Agency Social Media Marketing & Strategy Paid Social Agency 52

Martech Advisor

FEBRUARY 25, 2020

Digital marketing strategies have changed drastically in the last decade. Marketers have shelved questionable techniques such as black-hat SEO, deceptive advertising, mass emails, and content scraping, to avoid legal consequences (GDPR, CCPA, etc.) and being penalized by search engines and other digital platforms.

Paid Content 145

Paid Content Top of Funnel Marketing & Strategy Webinar Metrics 145

nDash

DECEMBER 9, 2021

It may seem like content distribution is sending emails to a subscriber list because you are, after all, distributing content. How often do you think about the amount of content published on the Internet daily? That’s a ton of content vying for a reader’s attention. However, it’s much more than that.

Paid Content 52

Paid Content Distribution Top of Funnel Webinar Metrics 52

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Single Grain

MARCH 4, 2020

Social media is one of the best ways to market your business. billion people using social media worldwide, which is 46% of the world's population: You are definitely going to lag behind your competitors if your business is not present on popular social media channels. What Is Social Media Marketing?

Paid Content 66

Paid Content Social Media Social Marketing Media 66

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. . LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52