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Outbrain’s Best of 2020: Case Study Edition

Outbrain

2020 was an interesting year for brands everywhere as the COVID-19 pandemic forced entire industries to rethink their digital and consumer interaction strategies. And with that impact came a further drive toward a more trustworthy form of advertising — Native Ads. Samsung Case Study. Interested in seeing the impact for yourself?

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Lessons learned from Elf: Five tips for your holiday marketing strategy

Choozle

For the 2020 holiday season, digital marketing will be particularly important, since consumers have been spending more time online due to the coronavirus. Inspired by some wise words from one of the best holiday movies, Elf, we’ve put together a list of the five tips for your holiday advertising campaigns. ” Start now .

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Lessons learned from Elf: Five tips for your holiday marketing strategy

Choozle

For the 2020 holiday season, digital marketing will be particularly important, since consumers have been spending more time online due to the coronavirus. Inspired by some wise words from one of the best holiday movies, Elf, we’ve put together a list of the five tips for your holiday advertising campaigns. ” Start now .

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Year-end benchmark report: 2H 2018 benchmarks and best practices

Choozle

The quality of digital advertising—and more specifically, programmatic display ads—is on the up-and-up. Today, display advertising pretty much equates to programmatic advertising. digital advertising snapshot, eMarketer estimates that more than four of every five digital display ad dollars in the U.S.

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Why We Decided To Go All-in on LinkedIn’s Conversation Ads: A Product Perspective

Metadata

On March 17, 2020, LinkedIn introduced Conversation Ads as part of the growth of Message Ads (previously Sponsored InMail). In March 2020, our advertising budget got cut from $40,000 a month to $17,000 a month. PPC Hero generated case study downloads at a CPA of $15.92 Think Drift chatbot meets LinkedIn InMail.

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Why Intent Data is a Must-Have to Boost Your Revenue in 2022?

Albacross

Source: LinkedIn , 2020). Few of them aim to convert anonymous intent by advertising. Source: Gartner, 2020). Source: Gartner, 2020). It can drastically increase your CTR and reduce your CPA. Not exactly. 68% of B2B buyers prefer to research online independently. This trend will continue in 2022.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Valve+Meter ) Digital advertising can raise brand recognition by 80%.