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What you need to know about mobile game advertising

Martech

Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. There is still some hope for gaming advertisers though. reached a record $10.73

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Key Insights: Mobile ads “the hotspot”, advertising growth projections, and customer experience dissected

ClickZ

30-second summary: Mobile ad spending will increase by 4.8% ($4.22 billion) making the total mobile ad spend budget this year to $91.52 Mobile continues to increase its share of digital ad spending, reaching 68% in 2020. The estimated growth for the US digital advertising sphere 2020 that stood at $154.58

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7 ways to increase mobile display advertising performance

Bannerflow

Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. With that in mind, this article is designed to help marketers such as yourselves create brilliant mobile display ads that convert and provide return-on-investment (ROI). Branch out from the main sizes on mobile.

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iGaming: Display Advertising Trends 2020

Bannerflow

Unlike many industries, iGaming is ahead of the curve in reaching audiences via display advertising. In a company first, Bannerflow is exploring European iGaming display advertising trends, analysing display data for 2018, 2019, and the eventful first half of 2020. Why is knowing iGaming display advertising trends so important?

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Best Display Advertising Campaign of 2020

Bannerflow

These are the best display advertising campaigns of 2020. And yes, while there may be many reasons 2020 was a year to forget – it did still produce many remarkable display ads. At Bannerflow we are proud that for many of our customers our advertising platform was up to the task when it mattered most. Winter 2020: ATG.

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Opt In, Opt out – 5 Trends in Mobile Advertising 

Martech Advisor

2020 is going to change the media and advertising landscape in huge ways. And while I do think we might see some new and interesting trends pop up in 2020, the coming year is going to be more about the continuation of trends that we’ve already seen emerge; they’re just becoming more prominent.

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Have You Tried Performance Video in Your 2020 Content Marketing Plan

Marketing Insider Group

After a difficult end to Q1, 2020’s second quarter is projected to be even tougher. Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. Make them mobile-friendly. Goldman Sachs forecasts a 34 percent contraction to U.S. gross domestic product.

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