PureB2B

MAY 30, 2022

It is a class of market segmentation such as Demographics and Firmographics. Technographics is the next step in the development of market analysis after Demographics, Firmographics and Psychographics. There were 3,874 martech solutions available in 2016. What hardware and software they are using? You adapt, or you perish.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Seismic

SEPTEMBER 8, 2019

The B2B selling space is evolving, funnel dynamics are shifting, and buyers are becoming better informed. In fact, ‘customer satisfaction and loyalty’ is one of the top three challenges for B2B organizations in 2016. This enables sales reps to be more proactive and sell smarter.

Sales Management 45

Sales Management B2B Sales Top of Funnel Work Management 45

Valasys

OCTOBER 11, 2019

The entire process of Account-Based Selling or ABS is based on targeting “accounts” focused on quality over quantity. Why B2B Brands Need to Focus on Account-Based Sales Development (ABSD) or Account-Based Selling. Some companies sell to lots of small & mid-sized customers as well as to the big enterprises.

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

Valasys

AUGUST 9, 2019

The data from the demographic, technographic, psychographic, firmographic insights of the prospects is integrated with the “fit-data” & the past browsing & buying histories of the prospects. These days, the prospects with long fostered digital footprints are easier than ever to target.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40