Zoominfo

JANUARY 29, 2018

But, live events provide a unique opportunity for your team to network, develop important skills, and ultimately improve your business. You are losing time in two ways — the time lost traveling to and attending the event as well as the opportunity cost of not spending time on more productive activities. Continue reading.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Content Standard

SEPTEMBER 23, 2016

Molly pinged me on our company chat: I popped into Skyword’s content marketing platform to check out the referral sources for the article, curious to learn how many people were actually coming to it from Molly’s Tweet. It’s one of those Yogi Berra oxymorons, and a 21st-century, digital marketing truth.

Planning 40

Planning Content Marketing Work Management Marketing Management 40

Hubspot

JANUARY 16, 2020

Despite its huge initial growth , the six-second looping video app was discontinued by Twitter in 2016 -- only four years after its launch. Below, I'll walk you through the ins and outs of TikTok and Snapchat, the apps' distinct differences, and the marketing opportunities that each app could provide you now and in the future.

Paid Content 94

Paid Content Advertising Agencies Paid Search Agency Mobile Advertising 94

Contently

NOVEMBER 16, 2016

Now, they’re leveling up and trying to figure out how to run a mature content operation. The question is: What does content maturation actually look like? According to Altimeter’s new report, “ The 2016 State of Digital Content ,” there several key factors go into creating a well-oiled content machine.

Studies 60

Studies Content Cost per Lead Paid Search Agency 60

Contently

APRIL 18, 2016

In 2016, we’ve already had follow-ups like Zoolander 2 , Ride Along 2 , Crouching Tiger Hidden Dragon 2 , SLC Punk 2 , IP Man 3 , and Kung Fu Panda 3. Interestingly, a quarter of 2016’s big sequels are coming out over a decade after the first installments premiered. So how do you judge how good a sequel is?

Correlation 111

Correlation Case Studies Television marketing Buzz 111

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Sprout Social

AUGUST 23, 2016

Social media for business is a necessity just like paid ads, flyers and other traditional marketing efforts. Despite all of these stats, some businesses still aren’t sold on social media as a marketing tool. It’s time to do away with the old mindset and outdated views of marketing. sponsored.

Social Media 111

Social Media Paid Content Media Business 111

Content Standard

AUGUST 29, 2018

Smartphone sales will reach 1.85 Stephen Kraus, Chief of Insights for SimilarWeb, writes in MarTech Advisor : “Most consumers have multiple devices and still prefer to do certain activities on computers, so effective mobile marketing begins with understanding how people allocate activities to devices.”

Paid Content 54

Paid Content Marketing AI Verticals Marketing & Strategy 54

Adobe Experience Cloud Blog

SEPTEMBER 4, 2018

And for demand generation activities, in particular, it’s content that fuels nurture campaigns , content syndication, and retargeting ads. It also can help arm your sales team with the collateral they need to seal the deal. It’s hard to think of an area of the customer journey that content marketing doesn’t touch.

Top of Funnel 133

Top of Funnel Content Marketing Content Paid Search Agency 133

SnapApp

DECEMBER 5, 2016

With 2016 coming to a close, now is the time to look ahead and start planning for the lap around the sun. And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. Content Marketing Stats for 2017.

Paid Content 48

Paid Content Stats Marketing Budget Marketing & Strategy 48

KoMarketing Associates

APRIL 19, 2016

Whether you’re writing about your imaginary friend in first grade or about a B2B product or service, it is critical to define the audience and then deliver the right content to that audience. The B2B content consumption stats are out there. However, creating content that satisfies B2B buyers’ appetites is no walk in the park.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

Hubspot

AUGUST 5, 2019

Because there are so many marketing options and opportunities on Facebook, It can be hard to tell which strategy is actually best for your brand. If you're not sure where to start, you can read case studies to learn about strategies that marketing pros and similar businesses have tried in the past. With over 2.38

Case Studies 78

Case Studies Case Study Paid Content Studies 78

Hubspot

JANUARY 13, 2017

We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit , the social media content calendar , and the blog editorial calendar , we’ve got your content marketing strategy covered. 1) Live video content will become even bigger.

Social Media 36

Social Media Trends Media Mobile Advertising 36

PureB2B

OCTOBER 23, 2017

While they’re at this stage of the buying process, you can take the opportunity to offer free content. It’s a good way to connect with your leads, especially when you’re able to give them something valuable and relevant in a content format that appeals to them. Top Lead Magnet Ideas. Cheat Sheets.

Lead Scoring 62

Lead Scoring Lead Ranking Leads Lead 62

SnapApp

MARCH 16, 2017

The sheer breadth of channels, and number of marketing technology vendors is mind-boggling. . Data from MarketingLand shows that in 2011, there were about 150 companies geared toward marketing technology. Check out our post 47 Tools and Resources to Build a Ridiculously Powerful Content Tech Stack. Scott Brinker.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

Outbrain

MARCH 24, 2020

Any way you look at it, the industry is growing and thriving, which means there is ample opportunity to make money as an affiliate marketer. How much do affiliate marketers make? 35% of affiliate marketers make more than $20,000 a year. 35% of affiliate marketers make more than $20,000 a year.

Paid Content 34

Paid Content Cost per Acquisition CPA Paid Search Agency 34

Content Standard

SEPTEMBER 9, 2016

With over 3,500 conference attendees from all over the globe this year, representing top B2B, B2C, and nonprofit brands, Content Marketing World continues to grow in size. Simply, content marketing—in its many manifestations—works, and marketers everywhere want to learn more about it and do it better.

Work Management 40

Work Management Marketing Management Content Marketing Content 40

Kapost

AUGUST 8, 2016

Without the right digital team, you might be barely scratching the surface of what these tools have to offer, thereby missing out on invaluable opportunities to engage with customers and giving your competitors with savvy digital teams a leg up. Related: The 10 Most Important B2B Customer Experience Stats of 2016.

Sales Management 48

Sales Management Paid Search Agency Work Management Marketing Management 48

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. New opportunities, challenges and technologies are emerging every day, making it harder than ever for companies to keep up. Marketing automation. Interactive content and visual storytelling.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

seo.co

JANUARY 8, 2022

The last major addition to Penguin ( Google’s link-centric algorithm ) occurred in October of 2016. Include original, referenceable stats in your core content. Sharing your content is free, and if you have a decent subscriber base, you can instantly make it available to hundreds, if not thousands of people.

Link Building 119

Link Building SEO Webinar Metrics Ad Building 119

seo.co

JUNE 8, 2021

The last major addition to Penguin ( Google’s link-centric algorithm ) occurred in October of 2016. Include original, referenceable stats in your core content. Sharing your content is free, and if you have a decent subscriber base, you can instantly make it available to hundreds, if not thousands of people.

Link Building 119

Link Building SEO Webinar Metrics Ad Building 119

Moz

MAY 19, 2019

Posted by matt_gillespie There’s an oft-cited statistic in the world of technology professionals, from marketers to startup founders to data scientists: 90% of the world’s data has been created in the last two years. A casual observer could be forgiven for asking: How could that be true in three different years? From Seagate.

Content Marketing 58

Content Marketing Content Paid Search Agency Statistics 58

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. Interactive content.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Single Grain

JUNE 10, 2021

Content is definitely the future of marketing. Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . 70% of marketers are actively investing in content marketing. Email Marketing Tools.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94