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15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

Getting started with Google Analytics is no small task. For those just starting out and viewing Google Analytics for the first time, it can be daunting. And, where do marketers find value in Google Analytics? And, where do marketers find value in Google Analytics? Where to Learn Google Analytics.

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10 Crucial Email Marketing Mistakes (With Tips to Avoid Them)

SendX

In 2015 alone, VentureBeat said that there are almost 2,000 companies from 43 marketing categories; including social marketing, SEO, mobile analytics, video marketing, and more. Email marketing can be quite complex, thanks to the sheer number of variables and factors that affect it. They just subscribed to your email list.

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I Like Big Stacks and I Cannot Lie

Lattice

So as we look towards 2016 and everyone begins to predict what the upcoming trends are, I wanted to understand what trends are in store for the beloved martech stack. Instead, teams will start with content, segmentation or other tools, and utilize their MAP as a backbone to support other activities.

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The Email Marketing Software You Need For Success

Atomic Reach

Econsultancy, 2016). Which means exploring the different email marketing platforms, and finding out what they can offer is a worthwhile exercise. There are many email marketing platforms that your team can leverage. Additionally, the software can help any business owner minimize any lost revenue and poor customer experiences.

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Simple Content Marketing Tips to Build Your Audience in 2015

LeadSquared

Video marketing can really help you cut through the clutter in that case. To reiterate the fact that a good video (movie, in this case) can get even the laziest of people interested in what you have to say, take a look at what the release of The Great Gatsby movie in 2013 did to the sale of Fitzgerald’s masterpiece.

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

According to Hootsuite, from having 467 million users in Q3 2016, the platform surged to 590 million users by the end of 2018 (which means a whopping addition of 123 million users in two years). Marketers can set-up their budgets, choose clicks or impressions & can even cease ads being run anytime with the help of campaign manager.

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Delivering Episode 21: Measuring Emails With Litmus

Litmus

In this episode of Delivering, host Jason Rodriguez digs into how email tracking works, what can and can’t be tracked in an email campaign, and how marketers can put Litmus to work to gain insights into their email marketing efforts to improve future emails. What can be tracked in an email? What can’t? What can’t?