B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
KoMarketing Associates
NOVEMBER 18, 2014
More importantly, over 80% of marketers said they would either increase their spend in 2015 (41%), or spend the same amount (43%) during the new year. Plans for 2015 Demand Generation Spending, by Channel. Google SERPs have greatly evolved over the last decade, impacting the ways searchers have been conditioned to behave.
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