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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

More importantly, over 80% of marketers said they would either increase their spend in 2015 (41%), or spend the same amount (43%) during the new year. Plans for 2015 Demand Generation Spending, by Channel. Google SERPs have greatly evolved over the last decade, impacting the ways searchers have been conditioned to behave.

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How Important are Keywords in 2015?

Convince & Convert

Today, that A = B correlation between keywords and search rankings has been diluted to an unrecognizable degree (highlight to tweet). Meta description : A meta description is that snippet of information that appears under a search result on a SERP and tells the user what the page is all about.

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User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Hubspot

Before we delve deeper into the metrics that will likely correlate with an increase in rankings in the age of user experience, it's worth noting that no search engine is an open book. In 2015, Google announced that mobile optimization would become a contributing factor to SEO rankings. Search Engine Engagement Metrics.

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4 SEO Tactics to Embrace in 2015

Hubspot

Welcome to 2015, where the world of search is a completely different game. In fact, in 2015 you need to check site pages to be certain keywords aren’t overused in key elements. Searchmetrics released their annual white paper detailing ranking factors and rank correlations. The result is more equity of SERP.

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How to Beat Your Competitors by Stealing Their Best Content

accelerate agency

SEO competitor analysis is how you achieve that kind of one-upmanship in the area of web traffic and SERP ratings. It lets you know who you ought to be looking to outrank on SERPs. Your first port of call should be the first SERP for each of your identified keywords. Google started including those featured snippets back in 2014.

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Does Keyword Optimization Still Matter?

Convince & Convert

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Today, that A = B correlation between keywords and search rankings has been diluted to an unrecognizable degree (highlight to tweet). It was simple to do and easy to understand, albeit not the most ethical of practices.

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How to Screen and Recruit the Best SEO Content Writers

Moz

Mainly because that’s what Google (aka the largest traffic driver of most sites) has clearly been clamoring for since their Panda update in 2011, RankBrain in 2015, and their “Fred” update (and by the way, Gary Illyes from Google coined “Fred’ for every unnamed Google update) in March, 2017.

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