2014: Enter CRM Intelligence

Sales Intelligence View

As we head into 2014 I am sure of one thing: CRM Intelligence is making a name for itself. Tens of thousands of companies have realized that success is fueled by a CRM process that employs market insight, accurate company data, and customer intelligence. Marketing and sales cannot survive these expectations without an intelligent CRM workflow at their fingertips providing accurate prospect and customer information. This is the foundation of CRM intelligence.

CRM 87

10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014

Oracle

The shift is a result of the evolution of CRM, marketing automation, cross-channel analytics, and data management. 10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Those top three are the key improvements that marketing automation provides over simple email or CRM systems, so this prioritization makes sense. Software Advice drives this point home by showing how prospective buyers are currently managing marketing activities: nearly half are relying on a CRM.

4 Tips For Data-Driven Glory: Insights From Interact 2014

Oracle

“We have what we call an ‘embarrassment of riches,’” said Patti Rutkin, associate director of digital CRM and direct marketing at Verizon. 4 Tips For Data-Driven Glory: Insights From Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Courtney Buchanan | Tweet this Marketers today swim in a sea of data.

What We Learned at CRMUG 2014

Sales Intelligence View

Conferences CRM Intelligence Marketing Intelligence Sales 2.0 Sales Data Sales Intelligence Social CRM dynamics add ons Dynamics CRM dynamics crm data dynamics data cleansing dynamics data enrichment insideview dynamics crm insideview microsoft Microsoft Dynamics microsoft dynamics crm microsoft dynamics marketplace If you missed us at CRMUG, don’t miss our “get informed […].

CRM 75

The 2014 Digital Marketing Ecosystem

Cody Ward

If it’s any type of intelligent or dynamic campaign, a CRM such as SalesForce, Oracle, Zoho, Sugar, or a dozen others are needed. How does the CRM connect to the company’s sales data? What about the user’s over digital footprint and does it go back into the CRM to tell the sales staff? Then they have to re-figure out how this connects to the CRM, which requires an entire new tag that goes on the website to get visitor data.

CRM 104

HubSpot Jumps into the CRM Marketplace

Customer Experience Matrix

Hell probably didn’t freeze over today but there might have been a light frost: after years of rejecting the option, HubSpot today announced it will offer a CRM system. Audience response was predictably enthusiastic, since CRM features have been much desired by HubSpot users and resellers for years. HubSpot hopes this will encourage adoption of CRM by sales reps who have rejected it because it took too much work for too little value.

Top 10 Demand Generation Resolutions for 2014

The Point

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. And consider third party services like ReachForce who offer a free analysis of your CRM data that tells you how many of your otherwise unusable records they can append, update or enrich. It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance?

10 Things I Learned at Convergence 2014

Salesfusion

Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. The post 10 Things I Learned at Convergence 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Events Nurture Marketing Sales CRM Social Media Techie Stuff [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half].

14 Marketing Automation Benefits for 2014

Salesfusion

Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. button class="lbp_secondary" link="[link] align="center" size="medium" type="wide" style="solid" icon="lightbulb" title="Learn More"]Sign Up[/button][/box] The post 14 Marketing Automation Benefits for 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half]

12 Reasons You Should Prioritize Social Selling in 2014

Salesfusion

Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. The post 12 Reasons You Should Prioritize Social Selling in 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last].

Nine Things I Learned at Social Media Marketing World 2014

Salesfusion

Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. The post Nine Things I Learned at Social Media Marketing World 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last].

Lead Gen Tactics from 4 MarketingSherpa Case Studies

B2B Lead Generation

Case Study #2 – Lead Generation: Revamped marketing automation and CRM technology drives 75% more leads. A provider of management services for technology assets serving the mid- to large-enterprise market found that its technology setup had a problem – the automation solution and CRM system were operating in tech silos and, most importantly, not sharing data.

It’s Time to Integrate Your CRM with Marketing Automation

Salesfusion

The post It’s Time to Integrate Your CRM with Marketing Automation appeared first on Salesfusion. Best Practices Sales CRM

CRM 75

How to Marry Digital and Human-Touch B2B Marketing

Oracle

It’s 2014 and we believe it’s time for something old and something new – for a marriage made in…well, business. As you make plans for 2014, combine old and new tactics to create a marketing strategy that’s proven to be ideal for business-to-business (B2B) sales. Lead Quality 3DB2B b2b marketing communication crm digital communication human touch inside sales Jeff Kalter lead management lead quality online marketing outreach tactics

5 Cool Things We Heard & Saw at Convergence (+5 Superlatives)

Sales Intelligence View

Product Marketing Manager, Microsoft Dynamics CRM | @jeffmarcoux. But she also acknowledges that to sell intelligently and efficiently, salespeople need a deeper view into their customers and prospects, such as they get with InsideView CRM Intelligence.They need insights about the companies and people they call on, as well as connections, and they need to have this information readily available. Conferences CRM Intelligence Sales 2.0

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

Results appear as lists in a CRM interface or as scores on a marketing databaset. The whole process takes just a few hours from making the Salesforce.com connection to seeing scored records, with most of the time spent downloading CRM data and scanning the Web for other information. Once SalesPredict is installed, models are continuously updated based on new CRM information and on feedback provided by users as they review the scored records.

Are B2B agencies adapting quickly enough?

Savanta

In Q3 2014 the B2B Barometer study found that 56% of B2B marketers have seen their budget grow in the last 12 months, with an average increase of 19% (you can find the full results of the B2B Barometer here: [link] ). Five of the ten in this year’s League are certified in marketing automation, and five in CRM systems. Of the 70 agencies that feature in this year’s B2B Marketing Agency League, 10 show no or negative turnover growth.

Agency 229

10 Ways to Optimize Your Lead Conversion Rate

B2B Lead Generation

Make sure your entire team knows how you generate and qualify leads, where they’re stored, how to follow-up and engage them, what’s expected of them, how to use the CRM and how to convert leads correctly. Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales.

Introduction to Lead Management

B2B Lead Generation

CRM tools to manage inquiries and track sales lead interactions from first contact to close. Established training for sales reps on how to engage and convert qualified leads in the CRM. Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong.

Marketing Strategy: 3 steps to help optimize website user experience

B2B Lead Generation

Web Optimization Summit 2014 – May 21-23, New York City. Lead Generation: Revamped marketing automation and CRM technology drives 75% more leads [Case study]. Tweet If you want a snapshot of the user experience on your websites from the perspective of your prospects, just ask them. This is exactly what James Coulter, Marketing Optimization Specialist, Sophos, did to better understand how prospects were engaging the organization’s website.

HubSpot: Now with CRM included!

Leading Results Rambings

CRM CRM and Marketing The space-time continuum between sales and marketing is rapidly moving to extinction. Sales individuals must think like marketers (see John Jantsch’s new book – Duct Tape Selling ), and marketers are engaging with prospects in what had traditionally been considered a sales activity. Brian Halligan, the CEO of HubSpot has repeated a number of time "The traditional sales process in broken.

CRM 53

Salesfusion Leaps into the World of Dynamics CRM

Salesfusion

Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company. The post Salesfusion Leaps into the World of Dynamics CRM appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Guest Blogger Sales CRM Techie Stuff [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last].

CRM 78

Searching for a Prospecting Silver Bullet? You’re Outta Luck.

Sales Intelligence View

Closing CRM Intelligence Dreamforce Funnel Sales 2.0 Sales Intelligence sales productivity Sales Strategy dreamforce 14 dreamforce 2014 sales expert advice for prospecting sales prospecting strategy sales prospecting tactics sales prospecting tips sales tips and tricks Today’s post is from John Barrows, a provider of […].

5 Ways to Deal with Change for Successful Marketing

B2B Lead Generation

How long it will take depends on what you’re doing — changing a company culture takes longer than implementing CRM or marketing automation software. Customer Relationship Management: Bring finance into the CRM world [More from the blogs]. Tweet As marketers, we deal with a lot of change. The B2B marketing world is exploding with touch points, channels and marketing technology, just to name a few blasts of change.

CRM: 20 Years Later—Still Hated

Pointclear

The main reason that the results from CRM initiatives are suboptimal in most organizations with a field sales force is that the main stakeholder, the sales rep, doesn’t get the “WIIFM” (“What’s in it for me?”). CRM may have been well intentioned—meant to centralize information—but it wasn’t designed specifically for sales.

CRM 82

4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe

Oracle

We’re gearing up for a very special event, Modern Marketing Experience Europe , 14-16 October 2014. Eve-Lyne Mire, CRM Manager, Nescafe Dolce Gusto. Hear from Mire, who has become a specialist in Brand, Marketing, and CRM in the FMCG industry, with more than eight years experience at the NESTLÉ France group. London calling!

Marketing Automation and SMBs – an Overview

B2B Lead Generation

If you think about an enterprise-level company, automation is almost a requirement to augment the CRM software. Lead Generation: Revamped marketing automation and CRM technology drives 75% more leads [MarketingSherpa case study]. Tweet Before my current role as manager of editorial content, I was the senior reporter for MarketingSherpa. As such, I interviewed hundreds of great marketers and industry thought leaders for case studies and how-to articles.

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation

SmartBear Software, a B2B cloud mobile software company, was rapidly growing and decided to implement CRM software and marketing automation software as a single process to ensure the two technology pieces would be easily integrated. Integration with the new CRM system. Case Study #2 – Lead Generation: Revamped marketing automation and CRM technology drives 75% more leads.

How to Put the Customer First in Lead Generation

B2B Lead Generation

As marketers, we have more ways to observe our customers behavior and can leverage tools like marketing automation, Web analytics and CRM systems to help us manage all this complexity. Tweet Putting customers first in lead generation. Complexity found in things like Marketing-qualified leads (MQLs), Sales-qualified leads (SQLs), opportunities, lead engagement scores and other KPIs are helpful to see trends and measure what we deem important to us, but something is often missing.

Can CRM and Marketing Automation Be 1 Tool?

Cody Ward

I recently talked with Stewart Rogers ( @TheRealSJR ) and he shared with me a very cool and different approach to CRM and Marketing Automation. Salesformics aims to simplify both CRM and Marketing Automation – by focusing on the features and benefits that matter most and remaining affordable ($75/month/user) for small and mid-sized businesses. How is it different than the other dozen CRM solutions? Think EverNote combined with a CRM.

5 Steps to Revamp Your Email Marketing Strategy in 2014

Hinge Marketing

As we kick off 2014, here are 5 steps to take to help revamp your email strategy this year. If you’re using email software or a Customer Relationship Management (CRM) system, you can easily pull analytics reports from your past email campaigns. Now that you have a full picture of last year’s performance, it’s time to set goals for 2014. As digital marketing efforts become more sophisticated, email marketing is often seen as being outdated and unappealing.

Email 57

Marketing automation is not marketing strategy

Biznology

Remember ten years ago, when CRM came along? Marketers thought that the new CRM software would solve their customer service and customer retention problems. B2B Marketing Internet Marketing Slider B-to-B marketing CRM Eloqua marketing automation Marketo Sirius Decisions (Photo credit: Wikipedia). Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.”

3 Ways to Use Data For More Strategic Customer Centric Marketing

Oracle

These data sets paired with enterprise data from transactional information from sales, CRM, and commerce systems must be unified in a way that supports our activities and offers relevance and value across every channel and touch point. Matthew Knight , Head of CRM and Insight, ASOS. In a “customer-centric” marketing environment, data becomes the glue and the foundation for ensuring that all marketing activity is effective.

Data Management: Essential Best Practices For Getting Started

Oracle

It’s the data that you have collected from the actions or behaviors of visitors to your website combined with data in your customer relationship management (CRM) systems, social media data, subscription data, or multi-channel data gleaned from mobile sites or apps. Data is the fuel of all our marketing activities. Our customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions.

How Big Data is Driving Business Growth

Oracle

For the smaller organization seeking to leverage Big Data to make more from their social, ERP and CRM data, another leading player in the Big Data space is upstart company Kaggle that turns data visualization into a competition drawing more or less a bounty for data scientists that can create useful information from data on a budget. Show off your marketing story by submitting for the “Best Data Orchestration” category for the 2014 Markie Awards.

How Marketers Can Decipher the Data Deluge

Oracle

According to Patti Rutkin , associate director of digital CRM and direct marketing at Verizon, 91 percent of marketers use data to drive decisions, but 40 percent are unable to turn the data into actionable programs. Marketers are inundated with a flood of data about customer engagement based on device, time, channel — the list goes on.