LeadSquared

MAY 20, 2015

One great example of video marketing done right is Edureka , a technical skills training company that grew from a start-up to topping the Deloitte Fast 50 Awards for India in 2014. You don’t have access to the same advertising resources as say “British Airways.”. Technology used to access internet – web, mobile etc.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers. 7) >75% of Buzzfeed''s visitors are from social and >50% from mobile. 10 Tweetable Takeaways. 5) Millennials watch 34% of their TV time online.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Hubspot

APRIL 27, 2015

Statistics lend authority and weight to your blogs, ebooks, and social media posts. The 2014 report incorporated honest feedback from over 3,500 professionals on habits of the leading marketers, budgetary priorities, and trends for the future. However, not all statistics are worth citing. 2) State of Inbound Marketing.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Sprout Social

AUGUST 23, 2016

billion on social media advertising in 2015. In 2014 social media accounted for 31.24% of overall online traffic , up from 22.71% in the previous year. Sharing your blog posts and other content from your website on social media is an easy way to get more visitors. 89% of 18-29 year-olds are active on social media.

Social Media 111

Social Media Paid Content Media Business 111

KoMarketing Associates

DECEMBER 30, 2014

Last week I shared a few thoughts on what made 2014 a success at KoMarketing as well as our most popular posts and columns from the past year. Here is a look back at some of the articles and blog posts that influenced our team members this past year. Over 100 B2B Content Marketing Statistics for 2014. From Casie Gillette.

Online Marketing 120

Online Marketing Peer-to-peer Curation Marketing & Strategy 120

Hubspot

AUGUST 12, 2015

They’re scouring websites, blogs, and social media because they feel empowered by all of the remarkable content they’re discovering. The brand incorporates the lingo of their young consumers, which is curated by company employees in their 20s, into its messaging. 1) Authentic Content Empowers Them. 2) Outbound Marketing is Out.

Tips 28

Tips Paid Search Agency Peer-to-peer Youtube 28

KoMarketing Associates

DECEMBER 22, 2014

As we approach the end of 2014, we have a lot to be thankful for here at KoMarketing. 2014 was our tenth consecutive year of impressive growth and we are fortunate to be able to share more client success stories and witness the continued professional development and accomplishments of our team members.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Management Mobile Advertising Adwords 120

Digilant

JANUARY 24, 2023

In 2014, only 50% of households in the U.S. By 2018, that figure had grown to 74%, and today it’s 87% — a vast majority and proof that CTV is the place for advertisers to be. In 2021, advertisers spent an estimated $14 billion on CTV advertising alone. As an advertiser, you know the numbers don’t lie.

Paid Search Agency 52

Paid Search Agency Ads Advertising Agencies Mobile Advertising 52

Hubspot

MARCH 4, 2014

Consider the way Brian Wong tells how his white hot startup transforms mobile marketing by telling player stories and brand stories around Rewarding Everyday Moments : For more examples, look back at Pamela Slim and Beth Dunn. Storytelling is largely an act of curation. Check out Celebrate or Die! from Frank Gruber, Confluence.

Storytelling 28

Storytelling Startups Bundling Training 28

KoMarketing Associates

SEPTEMBER 22, 2015

Action content marketers should take : Next time you go to write a blog post, consider the factors offered by Moz and BuzzSumo. Content Curation can be Beneficial during the Sales Process . However, according to inboundli data , content curation can provide a solution to these challenges, while also assisting the sales process.

Trends 120

Trends Marketing & Strategy Marketing Strategy B2B Thought Leadership 120

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. 12 Facebook Statistics and Facts. Ber|Art ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Biznology

FEBRUARY 18, 2014

One of the reasons I love blogging is, for good or evil, I don’t need any evidence for anything I say. And, circa 2014, this will become even more refined and as close as real time as is “humanly” possible. Google can’t get any of us to use Google Plus, but they’re still trying.

Google 80

Google Lead Scoring Lead Ranking Leads 80

EveryoneSocial

FEBRUARY 26, 2018

You might think that employee advocacy and a strong B2C brand would be a match made in heaven, but most B2C brands have (and in many cases continue to) overlooked their own employees, instead focusing on paid advertising and influencers to drive their social media marketing. What Employee Advocacy Is Not. One quantitative tidbit I’ll share.

Paid Content 75

Paid Content Work Management Marketing Management Paid Search Agency 75

Hubspot

JULY 29, 2018

Blog - Blog is a word that was created from two words: “web log.” Blogs are usually maintained by an individual or a business with regular entries of content on a specific topic, descriptions of events, or other resources such as graphics or video. Blog" can also be used as a verb, meaning to maintain or add content to a blog.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Content Standard

JANUARY 16, 2018

Headlines like “ Content Marketing Is Dead ,” “ The Content Lie ,” and “ Content Marketing Doesn’t Work ” peppered favorite thought-provoking advertising industry publications, each one juicier than the last. Many mouthpieces blame content marketing for an advertising campaign’s failure.

Paid Content 73

Paid Content Top of Funnel Peer-to-peer Content Marketing 73

SnapApp

DECEMBER 12, 2017

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . Marketing automation already outperforms paid search and blogging for customer acquisition, and is more effective than analytics and social media for improving customer retention: . . . Kathryn Hawkins. Barbara Rozgonyi.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Webbiquity

DECEMBER 2, 2014

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. 48% of marketers curate noteworthy content from third-party sources weekly (this post is an example). 7 Blogging Stats.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Sprout Social

OCTOBER 17, 2016

As a result, one of Twitter’s main uses for marketers is curation. What to Share You can Tweet your blog posts, articles from around the web, industry news and more. Whenever you share a link to your blog post, a featured image will be included in the Tweet to make it stand out. Adding videos can increase them by 28%.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Webbiquity

JANUARY 5, 2016

5 Engagement-Driven Elements You Should Add to Every Blog Post by Content Marketing Institute. Here are five things to add to every blog post to increase engagement. 5 Steps to Personalize Repurposed Content for Your Target Audience by TopRank Online Marketing Blog. But does that mean guest blogging no longer has value?

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Moz

AUGUST 16, 2020

Links: As the scale of the web grew beyond user-curated directories, link-based algorithms for search began to dominate. In the early days, the founders had talked of their disdain for advertising, and had experimented with keyword-based adverts somewhat reluctantly. Everything goes mobile-first. Search quality era.

SEO 61

SEO Adsense Long Tail Marketing Marketing AI 61

Single Grain

OCTOBER 25, 2019

Dive Deeper: 11 Companies That Are Doing Mobile Advertising Right in 2019. Never Run Out of Ideas: 7 Content Creation Strategies for Your Blog. Snickers was both creative and timely in sharing its own twist to the World Cup Football 2014 controversy when Italian defender Georgio Chilleni was bitten by Luis Suarez.

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97