Remove 2013 Remove Mobile Advertising Remove Transparency Remove Trust Marketing
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MediaMath and LiveIntent: A partnership for a new, cookieless era

Liveintent

We’re excited to announce that our partner, MediaMath , has integrated LiveIntent’s nonID into its bidding infrastructure through SOURCE , providing marketers with a best-in-class experience for targeting addressable audiences across a transparent and accountable supply chain. Transparent, people-based measurement.

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

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What It Means to Get Branded Content Right

Content Marketing Institute

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama.

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Storytelling Essentials: 15 Lessons From 2013's INBOUND Bold Talks

Hubspot

We turned to some of the best storytellers we''ve had the pleasure of working with this year -- the all-star cast of the 2013 INBOUND Bold Talks. A first time marathoner running the Boston marathon in 2013, and stopped after mile 25. Marcus Sheridan gives this to us in Transparency. Trust Your Instincts. A marathoner.

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Increasing Engagement for Regional Publications

Hubspot

AOL may have scaled back its Patch.com presence in 2013, but the market opportunity for regional publications is still alive and strong. Just take a look at the following study from Havas PR UK : local newspapers took the lead for most trusted and popular local news source. Build Audience Profiles. Gate Local Promotions.

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Q&A with Will McInnes, CMO at Brandwatch

ClickZ

30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. The companies that best leverage Brandwatch’s technology don’t make quick tactical marketing decisions with the information.

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30 DTC brands that showcased exceptional performance in Q4

ClickZ

Bombas Bombas, established in 2013, has consistently demonstrated growth and prosperity. ANINE BING The ANINE BING Corporation is a rapidly expanding fashion and commerce entity that is revolutionizing the conventional methodologies in the development, production, marketing, sales, and delivery of products to customers.