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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

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Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures.

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Why Snapchat Is Already Giving Up on Not Being ‘Creepy’

Contently

” At the time, Snapchat repeatedly brought up this anti-targeting stance as a way to differentiate itself from competitors like Google and Facebook. facebook and @google offer similar #ad products. — eMarketer (@eMarketer) September 15, 2016. — eMarketer (@eMarketer) September 15, 2016.

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34 Compelling Content Marketing Stats and Facts

Webbiquity

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. eMarketer ). TopRank ). TopRank ). TopRank ).

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What You Need to Know This Morning: June 7, 2013

Hubspot

and they have a lot of purchasing power -- but the bad news is, they’re cheap, eMarketer reports. 2) Pipe: File Transfer on Facebook. Check out a new app called Pipe that lets you transfer files over Facebook. 3) YouTube Is Crushing it on Mobile. When YouTube was baked into Apple’s iOS, Google couldn’t show ads.

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What You Need to Know This Morning: June 18, 2013

Hubspot

NSA whistleblower Edward Snowden tells The Guardian that Google and Facebook have been "misleading" users about their role in sharing data with the government. Cheapskate Millennials won’t buy cars, but love to look at them, eMarketer reports. Also: Focus on mobile, social, and digital video, eMarketer advises.

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[Report] Nielsen to Track On-Demand Video Content

Content Standard

Big players like Facebook , with its new autoplay addition, and Condé Nast , which recently hired YouTube stars for its own original video push, are also pulling out all the stops and taking advantage of the growth and effectiveness of video.

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