Hubspot

JUNE 21, 2016

Practicing good inbound marketing means sending emails to people who actually want to hear from you. Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. I just can't win.".

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Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

MARCH 3, 2014

Note: One of the most common reasons marketing automation fails is a company isn''t actually solving for their entire funnel -- in other words, they''re not using top-of-the-funnel channels to drive traffic to their website they can convert into leads. 1) Your Timing Is Off. I have since scheduled multiple Clarity calls. The fact is simple.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Top of Funnel 28

Hubspot

JANUARY 7, 2013

Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this. That’s why we’re going to suggest a new year's resolution for you: fix one of these 4 damaged relationships in your marketing strategy. Integrate your sales and marketing software.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Hubspot

JULY 17, 2013

In 2013 , CD sales dropped 13%, while digital formats increased 9.1%. These efficiencies will enable you to reallocate budget to other aspects of your marketing strategy. Direct mail is often feast or famine, but email marketing is easier to track and improve upon. And, most importantly, it’s measurable.

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Advertising Agencies Tactics PPC CAN-SPAM 28

Hubspot

SEPTEMBER 3, 2014

The following is an excerpt from our new guide, Inbound Marketing MythBusters. One of the most exciting parts of adopting inbound marketing is watching that graph of your daily, weekly, and monthly site visitors shoot up and to the right. is an indispensable part of inbound marketing. Au contraire!

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Hubspot

APRIL 1, 2014

Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. 86% of the marketing executives studied by Aberdeen said they planned to develop a process to map content assets to buyer personas that year. Content offers like ebooks and webinars are a mainstay of good inbound marketing.

Website Personalization 28

Website Personalization Marketing Websites Examples Personalization 28

Hubspot

JULY 29, 2018

Clickbait - Clickbait is a term to describe marketing or advertising material that employs a sensationalized headline to attract clicks. Clickthrough Rate - Clickthrough rate is a common social media metric used to represent the number of times a visitor clickthrough divided by the total number of impressions a piece of content receives.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Hubspot

AUGUST 12, 2014

And for those of you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? At HubSpot, we call this a working title -- a title that you can "work" off of that guides your post and helps you resist the urge to ramble off into a million different directions. Mind-blowing, right?

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Hubspot

MAY 10, 2013

One of my colleagues recently stumbled across this awesome piece of curated content -- compiled from the random thoughts of a guy named Aaron Karo at ruminations.aaronkaro.com -- and it got me thinking about all the random thoughts that cross my mind when I''m knee deep in inbound marketing. Here''s what we''ve all been thinking.

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Work Management Paid Search Agency Clickthrough Inbound Marketing 28

Hubspot

JUNE 19, 2014

HubSpot has APIs that developers use to get information from our software into theirs. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales.

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Paid Content Work Management Sales Management CMS Development 28

Hubspot

AUGUST 30, 2013

Just about every type of content we marketers create can be enhanced by some kind of visual element. In fact , photos on Facebook generate 53% more Likes, 104% more comments, and 84% more clickthroughs than the average post. In fact, we use it all the time at HubSpot when we don''t have a designer handy. And in social media?

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Hubspot

MARCH 21, 2016

I joined HubSpot in September 2011 as a blogger. In this post, you'll find what I wish I had once upon a content marketer's dream: a full collection of 386+ free, customizable, content creation templates. Redesigning your call-to-action buttons can improve clickthrough rates by 1,300% or more. Flash forward to today.

Template 28

Template Planning Content Marketing Work Management 28

Hubspot

MAY 15, 2013

As a result, most classically trained marketers are lacking some critical skills required in today''s marketing word. In this post, we''ll explore how marketing has changed -- and what''s missing from traditional marketing curriculums. Old School: Smile and Dial for Media Coverage.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

DECEMBER 9, 2013

Some marketers may not see email marketing as that important anymore, given all of the other inbound outlets at their disposal. But remember this: Marketers'' data studied for our 2013 State of Inbound Marketing report found 13% of their leads came from email marketing -- a figure far too high for marketers to ignore.

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