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Black History Month Pt 1: Black Innovators Who Inspire Change

ClearVoice

She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”. Her work includes works from motion pictures, television shows, documentaries, music videos, commercials, reality shows, and more. Amber Whittington is a California-born Youtuber, actress, basketball player, activist, and the Founder of Amber’s Closet.

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Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. In Chad’s case, his social media acumen has given him a platform to build a strong and fun brand that has lead to television deals and a ton of non-sports press. New Media Entities are Born.

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Content Marketing in the 90s: What Was It Like?

SnapApp

In fact, almost one-fourth of the $150 billion in US advertising market spend was invested into television ads in 1990. . Sponsored Television. Brad Farris of Anchor Advisors remembers a time during the 90s when companies tried a content marketing approach that included sponsored televisions programs. .

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Have We Seen This Social Media Movie Before?

Convince & Convert

companies will spend $1.676 billion on email in 2012. But nowhere near search, or television, or radio. According to Forrester Research, U.S. They’ll spend $1.649 billion on social media. When people ask you how big the social media business opportunity is, tell them it’s about the same as the email business opportunity.

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Throwback Thursday: 7 Old Marketing Campaigns We Miss

Hubspot

The agency turned out one of the best viral campaigns ever by showcasing monkeys running rampant in a corporate office alongside one dejected human employee. But when Evian released another ad featuring dancing babies in 2009 with a nod to the 1998 ad, it became a viral sensation. 3) Old Spice Smells Like a Man. 4) Rock Like an Apple.

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12 Ads That Prove Nostalgia Is a Powerful Marketing Tactic

Hubspot

Although Microsoft's Internet Explorer is no more , this 2013 spot for the web browser earned viral recognition and a Webby Award nomination. Column Five Media , the creative agency behind the ad, set out to create a nostalgia-driven viral ad that would reintroduce Internet Explorer to '90s kids. marketing director, told Adweek.

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The Best and Worst Brand Mascots of All Time

Hubspot

2) London 2012 Olympic Games Mascots. As one blogger put it , "the logo looks like it was dropped on the floor and I think the mascots look like rejects from a kids television show." This guy has gone viral! what are these things? 3) Pillsbury Doughboy. Did you know that the Pillsbury Doughboy actually has a real name?