Remove long-tail
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18 Insightful 2012 Marketing Predictions From the Experts

Hubspot

So to get everyone excited for 2012, we reached out to industry influencers (deep breath) Anita Campbell, Valeria Maltoni, David Meerman Scott, Michael Brito, Jason Falls, Stephanie Agresta, Todd Defren, Aaron Strout, Rachel Happe, and Chris Brogan (phew! In 2012, companies will get found online by. ".learning The tail becomes the dog."

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How to Run a Last-Minute Holiday Campaign Using PPC

Hubspot

A higher score leads to better positioning of your ad -- and again, a better CTR. So instead, look for long-tail keywords that are less popular, more relevant to your ad, and easier to nab. The higher your quality score, the less you have to pay for each bid for the same position on Google! Still not convinced?

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Marketing Technology Landscape Supergraphic (2020): Martech 5000 — really 8,000, but who’s counting?

chiefmartech

Feel free to use and distribute the 3200×1800 slide version of the image in any presentation or article you like, as long as you share it “as is” with attribution. You can also still get the original 2011 , 2012 , 2014 , 2015 , 2016 , 2017 , 2018 , and 2019 editions of the landscape. Kind of trippy.

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How to Stop Internal Bureaucracy From Preventing Blogging Productivity

Hubspot

And to get you started convincing the ol' bossman, here are a few data points from our 2012 State of Inbound Marketing Report you should memorize on the ROI of business blogging: Blogging frequency directly correlates with customer acquisition. We do that here at HubSpot, actually. because it is. Well, that's not totally true.

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This Strategy Helped the HubSpot Blog Break a Year-Long Traffic Plateau

Hubspot

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. For a long time, this process served our interests well. Traffic to the HubSpot Blog 2014 - 2017. There isn't one magical strategy that will keep your blog growing forever.

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Marketing Techniology Landscape Supergraphic (2017): Martech 5000

chiefmartech

We expressly grant permission to reproduce copies of this graphic in any media, digital or physical, as long as it is reproduced “as is” and in full. In fact, most of the major providers downplayed this blossoming ecosystem because they wanted to position their offering as “everything you need you’ll get from us.”

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The Ultimate Guide to On-Page SEO in 2019

Hubspot

Here are a few best practices for writing high-quality page content: Incorporate short and long-tail keywords naturally. Include your brand in the title, i.e. " The Ultimate Guide to On-Page SEO in 2019 — HubSpot Blog ". Use HTTPS if possible, as Google now uses that as a positive ranking factor. Don't use all caps.