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Shadow Traffic: Why Your Traffic Numbers Are Off By 20%

Parse.ly

Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” The largest causes of shadow traffic on both web and mobile are adblockers and new privacy features built into browsers. Getting the complete picture of your traffic has always been challenging.

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8 of Our Absolute Favorite 2012 Holiday Campaigns

Hubspot

Advertising and marketing promotions are jam-packed with colorful lights and holiday ditties. That means by now, you should have your own business' holiday campaign all ready and raring to go, especially if you want to stand out from all the other companies doing that exact same thing. Rue La La Goes SoGaMo (Social, Gamified, Mobile!).

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Jerry Dischler, AdWords’ VP of Product Management opens the session by observing that “consumer demands and expectations have gone up in the past few years, especially with mobile.” Measurement & attribution – Via Google’s various attribution models , particularly data-driven attribution (DDA). .”

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45 Reasons Why B2B Mobile Marketing Is a No-Brainer

Hubspot

If you’re not familiar with mobile marketing or haven’t tried it yet, you should seriously consider adding this new tool to your promotional mix. Mobile marketing is inexpensive, easy to use, and tremendously effective. Sharing mobile devices is much less common than sharing computers. It’s Faster.

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Which Brand Won the World Cup?

Hubspot

It’s hard to say which brand has achieved the most impact without access to data, but to me one of the most interesting advertisers was Beats by Dre stereo headphones. Above all it was a real step up from the simple (but highly effective and memorable) product placement on the heads of famous athletes we saw in London 2012.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Stacey Acevero. Meghan Biro. MeghanMBiro.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Stacey Acevero. Meghan Biro. MeghanMBiro.