markempa
DECEMBER 17, 2012
Here’s an at-a-glance analysis that could provide a glimpse of the most pressing issues lead generation professionals have faced in 2012: Understanding and leveraging social media. Five blog posts outlined the importance of understanding where customers are in the buying cycle, and responding appropriately.
markempa
SEPTEMBER 16, 2012
for MarketingSherpa’s B2B Summit 2012. Last week, they gave me a behind-the-scenes look at the most common challenges marketers discussed with them, and both concluded that these discussions validated research from the 2012 B2B Marketing Benchmark Report (free excerpt at that link): . Their buying cycle.
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markempa
JANUARY 21, 2013
Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. Lead Generation: Trends in 2012 marketing budgets. And, as we marketers have embraced digital, the value of face-to-face interactions has increased.
markempa
DECEMBER 29, 2011
Tweet In the 2012 B2B Marketing Benchmark Report , 1,745 marketing organizations revealed that trade shows took up the biggest chunk of their marketing budget – over 21%. Depending on the nature of the presentation, this indicates a relatively early stage in the buying cycle.
markempa
APRIL 8, 2012
It’s a process that works very well, according to the soon-to-be-released MarketingSherpa 2012 B2B Lead Benchmark Report. Examine how customers responded to your content as they progressed through the buying cycle. When the score hits a pre-determined threshold, the lead is served to Sales. Analyze content and customers.
KoMarketing Associates
MARCH 7, 2013
Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. that advance the buying cycle: Founding member @savvy_b2b blog.”
markempa
JUNE 24, 2012
Consider data from a new report released by our sister company MarketingSherpa, the 2012 Lead Generation Benchmark Report (free excerpt at that link). It’s a gradual process that guides them from where they’re at right now to where you want them to be in the buying cycle.
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