Marketing Insider Group

JUNE 9, 2010

This strategy should include a mix of tactics that will provide support to the campaign. These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

OCTOBER 5, 2010

I’m not sure NPV is the right metric for all marketing tactics. Augmented Reality For B2B Marketing in 2011?" I agee that ALL marketing spend should be tied to quanitifiable results that the sales team and executives want to see. I bet most marketers fail this simple test by getting 0 or 1 of those answers right.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

NOVEMBER 24, 2010

Setting aside the common discussions about tactics and channels like social media, the web, or email, they claim that the new age of B2B marketing is about a whole new mindset because we live in a new world of buyer behaviors with completely new ways to address them. .&# Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

JUNE 24, 2010

Summit Augmented Reality For B2B Marketing in 2011? Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Augmented Reality For B2B Marketing in 2011?" Need to Drive Leads?

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Marketing Insider Group

JULY 15, 2010

I defined the top tactics for driving leads in today’s environment and listed those that aren’t working as well as they used to. I concluded with a discussion of the tactics to consider in future demand generation efforts. Augmented Reality For B2B Marketing in 2011?" How to create valuable content on a small business budget?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

JUNE 29, 2010

Try These Traditional Tactics Now Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Augmented Reality For B2B Marketing in 2011?" Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

AUGUST 3, 2010

Try These Traditional Tactics Now Social Media: The Journey Begins With You How To Use Paid Search To Target Buyers By Stage The 4 Cs of Social Media About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

AUGUST 24, 2010

Consumers will see directly through tactics that result in a one-sided chat that focuses solely on the brand and it will turn them off almost instantly. Augmented Reality For B2B Marketing in 2011?" Tweet chats present an interesting opportunity for brands to engage directly with consumers.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Marketing Insider Group

JUNE 3, 2010

Try These Traditional Tactics Now 5 Sales Closing Techniques 9 Essential Social Media Resources 8 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Augmented Reality For B2B Marketing in 2011?"

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

DECEMBER 1, 2010

So we started throwing more money at digital tactics that could show a real return on the investment. This is not about tactics. I’m glad to see so many more B2B marketers are talking about content as a strategy rather than as a tactic. Augmented Reality For B2B Marketing in 2011?" Then the economy turned.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

KoMarketing Associates

MAY 7, 2019

It’s not enough to just get more leads anymore with ppc lead generation. And that’s why lead qualification has become a core part of any good lead generation program, whether you’re doing ppc lead generation or any other kind of lead gen. Back in 2011, only 27% of B2B marketers were sending qualified leads over to Sales.

PPC 148

PPC Lead Generation Sales Qualified Leads Lead Ranking 148

Marketing Insider Group

JULY 21, 2010

Try These Traditional Tactics Now Integrating Social Media and Search About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Augmented Reality For B2B Marketing in 2011?" How To Shorten The B2B Buyer Cycle With Landing Pages Need to Drive Leads?

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

SEPTEMBER 9, 2010

I think this quote in the article from Erich Joachimsthaler, Founder and CEO of Vivaldi Partners sums it up well: “Brand Social Currency is not about social media, not about buzz, not about tactics. Augmented Reality For B2B Marketing in 2011?" It is so much bigger. It gets to a brand’s long-term sustainability.

Social Media 100

Social Media Brand Identity Branding Media 100

KoMarketing Associates

MAY 7, 2019

It’s not enough to just get more leads anymore with ppc lead generation. And that’s why lead qualification has become a core part of any good lead generation program, whether you’re doing ppc lead generation or any other kind of lead gen. Back in 2011, only 27% of B2B marketers were sending qualified leads over to Sales.

PPC 120

PPC Lead Generation Sales Qualified Leads Lead Ranking 120

Marketing Insider Group

JUNE 7, 2010

Most important – listen to the conversations and use those insights to drive integrated campaigns that use traditional, digital, and social tactics in harmony- centered on meeting a well-defined customer need. Augmented Reality For B2B Marketing in 2011?" Maintain a corporate presence on the major social channels.

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

OCTOBER 28, 2010

You may need to supplement your programs with these types of tactics depending on your corporate goals. Augmented Reality For B2B Marketing in 2011?" For example, effective demand generation with high quality content that meets customer needs will produce awareness and will drive consideration of your product.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

OCTOBER 14, 2010

The answers are more relevant to paid search (Pay-Per-Click or PPC) but the keyword points can apply to organic (Search Engine Optimization or SEO) search as well. The second is paid search or PPC advertising. Augmented Reality For B2B Marketing in 2011?" Did I mention this is really hard to explain?

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

AUGUST 10, 2010

Yet, if you look around, you see wasted effort, tactical thinking and reactionary measures. This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&# What are the tactics we want to use? Augmented Reality For B2B Marketing in 2011?"

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Yet, if you look around, you see wasted effort, tactical thinking and reactionary measures. This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&# What are the tactics we want to use? Augmented Reality For B2B Marketing in 2011?"

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

JUNE 2, 2010

Try These Traditional Tactics Now Integrating Social Media and Search How to Nurture The Great Unknown Leads Be A Hero: Choose Appointment Setting for Your Next Campaign About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Marketing Insider Group

MAY 12, 2010

We are so focused on tactical execution that we lose focus on the results. Debra summarizes at a high-level the need for integrated online programs and also demonstrates how social media can support these tactics. Reverse-engineer previous tactics that have delivered exactly what your sales peers have asked for.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

AUGUST 12, 2010

Lead scoring is a key component so that once a lead meets a quality threshold, it is sent to sales with all the relevant history such as marketing tactics responded to, content viewed, solution interest, budget or timeframe. Augmented Reality For B2B Marketing in 2011?" Bottom line is that marketing needs to be flexible.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. Cost efficiencies The appointment setting tactic is on a strict pay for performance model. That is so true!

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Content Standard

MAY 8, 2018

Those are likely the dollars thrown at PPC, SEM, programmatic, the low-hanging digital fruit that can drive up clicks and bring in more new leads—and hit your monthly targets. Recent studies show that ratio has pulled to 50:50—and while those 10 extra percentage points on activation might not seem like a lot, think of it in practice.

Top of Funnel 71

Top of Funnel ROI Planning Content Marketing 71

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. Attribution modeling will become a hot topic as digital marketers begin to understand and recognize the real cost of the “last click&# problem where results of marketing activities are tied to the last tactic a lead touched. James Nov 18 2010 Good points Chris.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Convince & Convert

MAY 25, 2010

Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Vegas, baby! Vegas, baby! Vegas, baby!

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Marketing Insider Group

JULY 19, 2010

Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Augmented Reality For B2B Marketing in 2011?" Need to Drive Leads? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Convince & Convert

AUGUST 24, 2010

The Revolution is Coming I don’t think I’ve announced it publicly yet, but the final title of the new book from Amber and me (coming in February, 2011) is: The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts and Social Media Many, many thanks to everyone who voted on possible titles, and provided suggestions.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

EMagine B2B Blog

MARCH 5, 2019

As I sit through client calls and talk about SEO and PPC, I find myself wanting to migrate further away from conversations about what we do because I’m falling deeply in love with what they do. Schema.org is a collaborative community and initiative that was originally launched in 2011 by Bing, Google, and Yahoo. Organization.

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

QuanticMind

SEPTEMBER 5, 2018

It’s impossible to run a PPC campaign if you have no terms to target. Using Current PPC Campaigns and a Thesaurus. To get new keyword ideas from your current PPC campaigns, simply look over the campaigns with a thesaurus in hand. The Queries reports that show the aforementioned details, however, are also useful in PPC planning.

Paid Content 40

Paid Content Keywords Research Sales Management 40

Hubspot

JUNE 7, 2012

According to Knotice's Mobile Email Opens Report , nearly a third of all emails in the second half of 2011 were opened on a mobile device. Chosing Your Variable Names: In the instance above, we chose "summer-sale," "email," and "newsletter" as our defined tags. email, social, ppc, etc.). How to Design Email for Mobile.

Email Marketing 28

Email Marketing Tips Ad Frequency Planning 28

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Web Presence Optimization Tips and Tactics (Though They Don’t Call Them That).

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

seo.co

DECEMBER 8, 2021

Some see it as the be-all-end-all – the ultimate marketing tactic in a world where content and SEO are the cornerstone pieces to every digital strategy. In 2011, massive businesses like Overstock.com and JC Penney were penalized for black hat search practices – including manipulative link building. Sticking to the Basics.

Link Building 98

Link Building Campaigns Ad Building Lead Scoring 98

Marketing Insider Group

MAY 10, 2010

This year it has crested the infamous Tipping Point and marketers are finding the call of social media tactics irresistible. Augmented Reality For B2B Marketing in 2011?" Two years ago it was interesting. Last year it was growing too fast to ignore. And direct marketers are feeling compelled to jump into the fray.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

This year it has crested the infamous Tipping Point and marketers are finding the call of social media tactics irresistible. Augmented Reality For B2B Marketing in 2011?" Two years ago it was interesting. Last year it was growing too fast to ignore. And direct marketers are feeling compelled to jump into the fray.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

JULY 27, 2010

Try These Traditional Tactics Now The 4 Most Common Mistakes in B2B Content Marketing How To Shorten The B2B Buyer Cycle With Landing Pages Why Is Search…So…Darn…Hard?! Augmented Reality For B2B Marketing in 2011?" Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40