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30 Top Ebooks to Help You Master Inbound Marketing in 2012

Hubspot

The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. This means setting up calls-to-action, building landing pages, collecting leads, and then nurturing them into customers. (3)

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10 Big Marketing Stories That You Might Have Missed This Week

Hubspot

If so, learn from Search Engine Land how to use your account to help improve your Google rankings. Social Media Marketing: Strategy to Commerce - If you are interested in social media marketing strategy, you might want to check out this new post from the TopRank Online Marketing Blog. Connect with HubSpot :

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The Simple Anatomy of a Conversion-Optimized Blog

Hubspot

In-Text Links to Landing Pages: Once you have viewers for your blog post, now you can start making attempts to convert those visitors into leads. A well-constructed blog post should always include in-text links to other resources. In what other ways can you create a conversion-optimized blog?

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11 Essential Elements of a Well-Designed Marketing Ebook

Hubspot

According to a newly released report by Pew Internet , in mid-December 2011, 17% of American adults had reported they read an ebook in the previous year; by February, 2012, the share increased to 21%. HubSpot, for example, has an ebook template created in InDesign to ensure our ebooks have a consistent look no matter who created them.

Design 28
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8 Reasons You'll Get Buried Alive Without Quality Content

Hubspot

It took into account all the marketing news throughout 2011 and boiled it down to one main takeaway: Create quality content. Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing. What 2011 Indicated. Connect with HubSpot :

Content 28
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5 Reasons Why Deleting Your Blog Posts Is Stupid

Hubspot

While blogging is a great way to boost your on-page SEO, off-page SEO and inbound links to the content you create are even more powerful influencers for your website's authority and its ability to rank in search engines. By deleting your blog posts, any inbound links you've generated will disappear.

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3 Marketing Lessons From Amazon's Web Strategy

Hubspot

Checking out the top 10 lists for sites with the most unique visitors in June 2011, I decided to conduct a deeper investigation into just what it is about these sites that makes them tick. The pages I view and emails I get from Amazon are unique to me. Amazon has 248,000,000 pages stored in Google's index. No surprise here.

Amazon 28