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The New Brand Investments

Ambal's Amusings

We asked Jon Miller "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Leads from inbound sources convert to revenue much better than leads from traditional sources " Jon Miller's Marketing Prediction for 2010. Jon Miller 's Marketing Action for 2010.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The way to do this practically is to borrow a technique from social media and use tagging. Group them into personas related to the tagged characteristics. Write your messaging to the personas and build your lists based on the tags. With this planning, it is easier to define your automation requirements.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I especially like your comparison of social media to digital bumper stickers and an expression of passion for something, as opposed to permission to market to them. link] Deliverability Days Wrap Up + Fabulous Marketing Finds from Around the Web: 9/23/2010 « Topica's Blog [.]

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The 4 Cs of Social Media

Marketing Insider Group

While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. And once you have a customer, you need to keep them.

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Top 5 Social Media Trends For The B2B Marketer

Marketing Insider Group

This is an interesting conclusion because it highlights the importance of setting objectives before B2B Marketers get involved in social media planning and before picking which sites to focus on. Trend #4: Social media participants expect companies to join the conversation.

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Blastoff for My New Social Media Newsletter

Convince & Convert

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

link] links for 2010-09-07 | Glenn Friesen [.] UNcanny Insights From UnMarketing | Book Reviews | Social Media Consulting – Convince & Co… Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better! tags: marketing) [.] Seriously honored to be on here.