The Effective Marketer

SEPTEMBER 20, 2010

What seems to be the opposite thinking of the advertising school became the winning campaign of Banco Hipotecario , a financial services business based in Argentina. Sometimes going against established “best practices&# may pay off. Sources for more info on this story are: Creativity Online article, F*ck Smaller.

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The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella.

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The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

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The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. The good ones are those that you don’t even think about until you decide to wear your marketer hat. A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots.

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Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

NOVEMBER 16, 2009

I recently attended the Business of Software conference where I participated in a Pecha Kucha competition. What if you could change all that and have the message, whatever is was, delivered to you in six minutes and forty seconds? Welcome to the world of Pecha Kucha. United States License. United States License.

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Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

TrustRadius Marketing

NOVEMBER 7, 2019

Today’s community contributor is Zee Gimon , Digital Operations Manager at HUSPI Software Development. My personal marketing experience was interesting, mostly because I began my marketing career at a non-profit organization with a marketing budget of zero. It does work, but it’s not the most user-friendly service.

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Marketing Automation Services Budget Programs Work Management Marketing Automation 40

The Effective Marketer

SEPTEMBER 27, 2010

Tips for Designing in Powerpoint This entry was posted on Monday, September 27th, 2010 at 9:06 am and is filed under Communication , Online Marketing , Teamwork , Web Design. That’s why we made our best to create a really plain way of getting things done. You can follow any responses to this entry through the RSS 2.0

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The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e.

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The Effective Marketer

MARCH 7, 2009

Ron Adelman, from WSI Marketing , discussed Search Engine Optimization (SEO) in a down-to-earth manner that was refreshing at the same time very entertaining. Chuck Palm, from Internet Podcasting Network , closed the day with “Social Media Mania – what should my business do about it?&#. The guy really knows his stuff.

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The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. How you decide to work with it will determine whether you succeed or fail.

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The Effective Marketer

FEBRUARY 15, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking If you’re gonna copy, make it right An interesting blog post by Jason Cohen at OnStartups.com discussed why you shouldn’t copy other companies just because they were successful at what they do.

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Hubspot

APRIL 5, 2017

When it comes to marketing, small businesses need a lot of bang for their buck. Basedon on a recent Gartner CMO Spend Survey , marketing budgets now account for 12% of company revenue, a steady increase from 2010. For small businesses, this money is a precious chunk of change. How does this work in practice?

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Small Business Marketing Paid Search Agency Lead Ranking Advertising Agencies 71

The Effective Marketer

FEBRUARY 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Manager Defined From time to time I go back to some business books I’ve read that had big influences in my career, one of which is “The One Minute Manager&# , by Ken Blanchard.

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The Effective Marketer

JANUARY 6, 2009

In some cases you may have to do some market research prior to changing the product packaging, or contact your customers as a result of new customer service website login options. This entry was posted on Tuesday, January 6th, 2009 at 10:17 pm and is filed under Marketing Planning , Marketing Strategy.

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The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. But it is not. What do you think?

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The Effective Marketer

JULY 21, 2009

They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill. I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. Maybe not so much. Please share!

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The Effective Marketer

JUNE 13, 2009

Back to the free marketing stuff. I am enrolled in a free course called Inbound Marketing University , created by HubSpot. It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know.

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The Effective Marketer

JANUARY 17, 2009

As the marketing plans are shared with the rest of the company, and details on why each campaign or activity is being carried out together with their expected impact on operations and sales, the reason for marketing and why we have this department should become clear. United States License. United States License.

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Industrial Marketing Today

APRIL 26, 2010

Your business will grow.&# (See Content Marketing – The Ultimate Cheat Sheet ). Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Hubspot

JANUARY 10, 2011

Merriam-Webster just released a listing of the top 10 words searched on their website's free online dictionary tool during 2010 and the winner was austerity , with more than 250,000 searches. As a marketing professional or business owner, are you planning for an austere 2011? Free Download: 101 Marketing Charts and Graphs.

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Planning Trends Marketing Budget Marketing Budget Creation 28

The Effective Marketer

APRIL 6, 2009

Well, if events are a big part of their marketing budget, then they need someone they can count on to manage that side of the business. Another person is now sitting on that same chair, trying to do his best, just like you did. By continuously showing that you’re the best candidate. How do you keep yourself ahead?

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Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JANUARY 13, 2009

Make each person responsible and accountable but also give them the freedom to decide the best course of action in certain situations. You hired quality people, you should trust your team and you should coach them on how to become better at what they do so that they can one day take over your job and you can rise up the ladder as well!

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Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MARCH 9, 2010

Sure, our email marketing software has some canned templates but they are very bland. What I Don’t Like: Too busy, too many things happening in this email that makes it very distracting. This entry was posted on Tuesday, March 9th, 2010 at 12:15 pm and is filed under Uncategorized. Nothing beats good copy.

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Marketing Budget Creation Design Email Marketing Planning 100

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

The Effective Marketer

JANUARY 25, 2009

So it is no surprise that one of the principles for effective marketers has to do with productive meetings. Another example might be a meeting to review artwork, design, or other conceptual diagram related to marketing collateral or advertising. United States License. United States License. United States License.

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The Effective Marketer

JANUARY 5, 2009

Anyone can learn how to become more effective as long as they apply themselves to it and marketers are no exception. In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. Combining both sources, you have excellent material to guide you in becoming a better marketing manager.

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Hubspot

AUGUST 11, 2010

The following is a guest post by Gordon Plutsky , Director of Marketing and Research at King Fish Media. But some people—particularly those who are business-minded—just can’t seem to get away from asking: But is it relevant? Does it really have a valid place in marketing? And, What about ROI? EST/11 a.m.

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The Effective Marketer

FEBRUARY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Outlook Productivity Tips How to use MS Outlook to become more productive Most people have MS outlook as their business email client, but very few really know how to take full advantage of all the options Outlook offers.

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Planning Product Effectiveness Tips 100

Hubspot

MARCH 11, 2011

When it comes to generating leads, a common mistake we see many businesses make is investing money in external lead sources, such as buying leads from online directories. Benefits of Generating Your Own Business Leads. If your business currently depends on paid leads, it may be time to make a change. The outcome?

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Buy Lead Scoring Lead Ranking Generation 28

Online Marketing Institute

NOVEMBER 18, 2010

Business Unusual Visit our Website Authentic, Passionate Digital Marketing. Skip to content Home What We Do About Us Partners Contact Us: Fill in this Form « Powerhouse Strategy Business Branding Listbuilding 101: How to Create a Money Magnet » Blog Marketing: To Do Or Not to Do? How much more leads?

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B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Hubspot

AUGUST 18, 2010

Source: Econsultancy’s Best & Worst Return-on-Effort Marketing Tactics, 2010. Inbound marketing depends on a team’s skills: their creativity, knowledge and responsiveness. So how are marketers of small and medium businesses doing in terms of end results? Connect with HubSpot :

Creativity 28

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Hubspot

DECEMBER 7, 2012

Given the rapid pace at which new technology and software is emerging for marketers -- and as a result, how much more data is available to them -- these statistics are totally understandable. Origami Logic , to name one, aims to give marketers access to big data in a way that is digestible and usable by them specifically.

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Hubspot

JULY 29, 2010

Luckily, it looks as though marketers are starting to figure this out. As reported by eMarketer today, in an April 2010 survey by email marketing agency, eROI, two-thirds of US marketers are now integrating social media into their email marketing campaigns. Connect with HubSpot : Download the ebook now!

Social Media 28

Social Media Email Marketing Social Marketing Planning 28

Hubspot

APRIL 27, 2010

Today, we selected some of the best social media marketing presentations that are worth watching and could inspire slides for your own presentations. Social Media Marketing Presentations 1.The Social Media Strategy by ducttape. Social Media Strategy View more presentations from ducttape.

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Social Media Media Case Studies Case Study 28

Hubspot

FEBRUARY 11, 2011

Groupon is probably the best known of social commerce sites, the 69 th most popular site in the United States in December 2010, according to compete.com. Marketing takeaway. Social commerce is still new and some businesses have been burned, while others have experienced wild success. Marketing Takeaway.

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Hubspot

APRIL 5, 2011

When you think about Darwin’s Theory of Evolution , you may first think of its original application to animals, but in our business ecosystem, it isn’t much different. Your Buyers Are Changing - There’s no doubt that the way consumers and businesses are buying today is different than it was 10 years ago.

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Hubspot

JULY 14, 2010

Marketing Takeaway. What sources of traffic and sales are performing well in your business? Identify your best channels and pump them up! This doesn't mean that e-mail marketing doesn't work, instead it means that you should listen to your customers and understand how they prefer to communicate with your business.

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