2010 BtoB Business Business to Business 
markempa
OCTOBER 2, 2006
« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.
Buzz Marketing for Technology
JANUARY 26, 2010
While there is no app yet for finding and reading Thought Leadership on your iPhone or an app for finding advice from an Expert in a particularly difficult technology topic (business idea?) Maybe apps like foursquare could have a business to business version in the near future. perhaps there will be shortly.
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Industrial Marketing Today
JULY 29, 2010
As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com.
Industrial Marketing Today
OCTOBER 2, 2010
Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Define your business objectives and what you expect to accomplish. WHY : Why are you sending out this email campaign?
Industrial Marketing Today
AUGUST 17, 2010
BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. I am referring to optimizing customer engagement in B2B marketing.
markempa
AUGUST 17, 2007
The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 And once youre done, be sure to keep your lead nurturing library catalog updated.
Industrial Marketing Today
MAY 14, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.
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