Trending Sources

Beyond Buyer Profiling To Buyer Personification

Tony Zambito

Segmentation has been a staple of business marketing and sales for several decades. The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. by Evan Shuster.

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

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What the slow death of B2B publishing means for marketers

Chris Koch

This cartoon making the rounds online captures the frustration journalists have with their online plight--and reveals the opportunity B2B marketers have to fill the content gap. Marketers always struggle with what to do next. The business model is broken.

What did Don Draper know that we may have forgotten? (Part 1)

The Content Factor

Being in marketing, I’m always amazed that in every pitch to a client, Don always hinges a million-dollar contract on one or two simple things, such as a tag line or a visual. Tags: Business to Business (B2B) Content Marketing

How To Shorten The B2B Buyer Cycle With Landing Pages

B2B Marketing Insider

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Click here to cancel reply.

7 Factors To Consider Before You Follow Someone On Twitter

B2Bbloggers

There are a couple of schools of thought on the answer and it ties directly to what your goals are with your account. It is a very systematic and careful approach to who I follow with both of my Twitter accounts – @B2Bbloggers and @jeremyvictor. Be sure to check there too 3.

Do You have the Right B2B Marketing and Sales Model?

Great B2B Marketing

Let’s face it – there are many businesses (perhaps yours) that are struggling because they have the wrong marketing and sales model for their particular time and circumstances. For example, the business may utilize a direct sales model when a full or hybrid channel model would work better. Any conversation about the right marketing and sales model needs to start by acknowledging that there are three major ways to accelerate revenue. .

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see.

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5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see.

2 Business Leadership Keys for 2011

Fearless Competitor

Click to download How to Find New Customers, our remarkably popular white paper. Here are 2 things to do in 2011 if you want to grow revenues using business to business lead generation: What customers … Continue reading → Business relationships Demand Generation lead generation Lead Nurturing Leadership Management best practicesLet’s make it really simple.

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Groundswell Blook Report, Chapter Three: The Social Technographics Profile

MI6 Marketing Agency

Using POST strategy to determine how best to engage with Alpha Moms. The key is to look to see where they over index. Understand this because it tells you where to play in the groundswell. They want to reach and relate with like minded people.

5 Reasons Why Your Social Media Strategy Isn’t Really a Social Media Strategy

WindMill Networking

As I consult with more clients on social media strategy, I am always amazed after I do a competitive analysis to find out that most American companies that I run across don’t seem like they know what they are doing on the likes of Facebook and Twitter. 3) What are You Going to Tweet?

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! But what about the use of social media between businesses? Talking to vendors, so what?

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! But what about the use of social media between businesses? Talking to vendors, so what?

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4 Tips for B2B Marketing on Facebook

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! A couple of months ago, we talked about ways to engage your fan base on Facebook. The trick is coming up with meaningful content that people will want to share, and that brings them back again and again. to be a part of.

Top 15 Recommended Social Media Books of 2010

WindMill Networking

It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010. Not to mention the ever-growing importance of social strategy. How to Dominate Your Market One Tweet at a Time [2nd edition] by Joel Comm.

CSO Insights Lead Generation Report Summary

MI6 Marketing Agency

The 2010 CSO Insights Lead Optimization Report is a key research piece we used in our recent Mi6 Briefing: Marketing, Lead Generation and Selling to CIOs. The report is extensive and worth the investment for marketing, business development and sales professionals.

Do You Have a Reference Program?

MI6 Marketing Agency

In my 13 years working in the technology industry I’ve witnessed unnecessary stress and chaos in producing proposals, especially when it comes to references. 3) An email would be sent out to everyone asking for references. Are they still willing to be a reference?

28 Awesome B2B Social Media Statistics

Social Media B2B

Usage : 86% of B2B firms are using social, compared to 82% of B2C. Forecasts : Annual growth in US B2B online marketing spend is forecast at 8% in 2010 and is set to reach 14% by 2012. B2B advertising spend on social media and lead generation sites is forecast to grow at an annualized rate of 21% and 17% respectively to 2013. This is set to reach 12% by 2013. B2B marketing spending on social networking sites is predicted to rise 43.3%. in 2010.

B2B Market Segmentation – Part 3: How to Prioritize

Everything Technology Marketing

To narrow down our list of segments, we need to create a handful of criteria to assess and evaluate the candidate segments in order to prioritize and filter out the non-viable segments.

B2B marketers are stumbling in the dark

delicious b2bmarketing

But one thing does seem annoyingly true of B2B marketing departments compared to their consumer peers: B2B departments dont learn. A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL).

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What Really Matters in B2B Selling

delicious b2bmarketing

A two-question quiz for anyone who manages a business-to-business sales force: Which is the better prospect, a) a potentially ideal customer that's mildly interested in your offerings, or b) a less-than-perfect fit who expresses a lot of interest? After a prospect registers on your web site for the first time, is it better to a) spend two weeks crafting a highly customized email to the target or b) send a less-customized message within 24 hours?

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

What I do want to talk about here is the how and not the why of you should translate your features into tangible benefits if you want your marketing content to engage with prospects and convert them into customers. This white paper aims to change that perception of them.

Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs

MI6 Marketing Agency

Audience: Senior Executives, Business Owners, Marketing/Sales professionals in High Tech Industry. Mi6 briefing – sep 2010 v2. A place where buyers are more apt to engage and interact with sellers. Make sure you understand their industry and business before making contact.

Podcasting As Content Marketing: An Interview With Podcast Pro.

B2Bbloggers

A podcast series may benefit your business as part of your content marketing startegy, if you know how to program the content properly. Is there anything in particular you need to know for search engine optimization (SEO) purposes? And that is what you need to fill out.

Your B2B Marketing Plan Doesn't Need Twitter. Or Does It.

B2Bbloggers

November 11th, 2010 | By Billy Mitchell Editor’s Note: Welcome back Billy Mitchell of MLT Creative for this guest post on B2B and Twitter. You have nothing new to learn about B2B marketing, your customers, your competition or yourself. I learned I like to chat.

How to Start a Social Media Consulting Business in 6 Steps

WindMill Networking

Recently, I have been frequently asked about how to start a social media consulting business and develop initial clients. Social media truly levels the playing field for any business owner or entrepreneur. But what is your opinion on utilizing social media for business?

Taking Care of Business… -to-Business

MLT Creative

This morning, I Googled the acronym "TCB2B" to make sure I'm not stepping on the toes of anyone who might have coined it before me, but surprisingly, no one has - score! Do It : You've thought it through, now it's time to take action. It's not wrong to say no.

Focus Experts Roundtable on BtoB Lead Generation

Fearless Competitor

Focus Experts Roundtable On November 17th, 2010, The Fearless Competitor and President of Find New Customers hosted a roundtable discussion with three top business to business lead generation experts: Mac McIntosh of Sales Lead Experts Mac McConnell of BlueBird Strategies … Continue reading → lead generation Lead Nurturing Lead Scoring marketing campaigns marketing funnel

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Content Marketing Converts Even the Toughest Business Buyers

Content Marketing Today

Classic Truths about Skeptical Customers Remain Modern Business Realities. Now, what was it you wanted to sell me? In a single powerful page, McGraw-Hill made the case for business-to-business print advertising.

9.5 Ways Your B2B Marketing Can Be More Creative

MLT Creative

This is the best time ever to be in marketing, but it’s no time to stand still. Great questions lead to great answers and big ideas. Sometimes it lightens the mood, changes your perspective and leads to a great idea. Marketers are in the storytelling business.

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Do You Have Any Idea Who You're Talking To?

Savvy B2B Marketing

It's a no-brainer: You can't make a connection with your audience unless you know who you're trying to reach. This gets down to marketing basics – you need to develop buyer personas. " How to Develop a Persona As C. and map all of these to a simple buying model."

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% We renamed the account and forgot to update the site.

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Thought Leadership: The Currency of B2B Content Marketing

The Content Factor

Tags: Business to Business (B2B) Content Marketing

It's Time for Alacrity

The Content Factor

B2B Lead Nurturing Business to Business (B2B a·lac·ri·ty [uh-lak-ri-tee] –noun 1. cheerful readiness, promptness, or willingness. read more.

B2B 2

How Marketers are Using Social Media for Business: New Report

Webbiquity

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. Given the nature of the respondents, that figure is very likely higher than the overall business population, but there’s no doubt that social media is now being used in a sizable majority of organizations. Social media is also valuable for establishing new business partnerships.

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Switch: Motivate the Elephant.to Buy

The Content Factor

Coincidental to Paul's "Don Draper" series on using emotion in marketing content , I am reading Switch: How to Change When C read more. Tags: Business to Business (B2B) Content Marketing Marketing with Emotion