Convince & Convert

JULY 20, 2010

prepare TV review content about HDTVs for twitter and blog comment distribution). Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. I've been asking co-workers for suggestions on books/articles about content strategy.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

SEPTEMBER 14, 2010

Adding a Twitter field to your contact records is only a start. If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Have you tried out Flowtown?

Social Media 123

Social Media Work Management Marketing Management Media 123

Ambal's Amusings

JANUARY 31, 2011

Blog WhitePaperPundit Twitter Jonathan_Kantor. "Discovering the Power of Twitter and Adobe TweetDeck.” He is also the author of the White Paper Pundit blog. During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Convince & Convert

APRIL 20, 2010

But the reality is, your blog is probably a lot more broad than you think. The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. If you get a chance, please check out the white paper.

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Long Tail Marketing Blogger Paper Content 117

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JUNE 3, 2010

What #BP Can Learn From the Umpire [link] [link] Steve App Absolutely brilliant article via Mr. Jay Baer RT @jaybaer: Truth, or Consequences? RT @sawaob12: brilliant article @jaybaer: Truth, or Consequences? Great analogy. What BP Can Learn From the Umpire. Schatschneider agreed. What BP Can Learn From the Umpire.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

JULY 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? Great article Jay! Great list, looks a lot like the discovery we do prior to content planning.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 28, 2010

million followers on Twitter? Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? Does anyone care?

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Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing. This blog is great as encouragement and validation for my own endeavors in social media marketing. It’s about humanization.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MARCH 25, 2010

Need to see the increase in Twitter followers over time? Events & ROI The Swix team understands that to understand social media’s true impact, you must track over a lengthy period, while simultaneously accounting for external factors that could skew results disproportionately. A write up on a blog. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 6, 2010

Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights. Go to your Twitter account, and click on “listed&# next to your followers count, and see how the lists that include your Twitter account are named. What shows up in these search results?

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

ConvertKit

JUNE 18, 2021

Blogging , freelance journalism, and technical writing are all ways to drill down further into whatever you’re most interested in and to share your knowledge with your audience. That’s what she blogs about, too, which helps her get new clients and speaking opportunities. You have more to say—so keep writing in your niche. Liz Lawson.

Newsletter 103

Newsletter Custom Publishing Social Media Communities 103

The Effective Marketer

NOVEMBER 29, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing By Objectives Objective-Action-Budget In a recent article for the CMO Council’s Newsletter, Nicolas Watkis argues “ Marketers won’t succeed if they don’t have objectives ”. Right on, my friend!

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

APRIL 6, 2011

Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think! Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. The Twitter background includes zero evidence of any other outpost.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

The Effective Marketer

MAY 10, 2010

More recently even Twitter mascots have been showing up as a company’s public face. A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. brand mascots are a common tool to promote your product or service.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Stevens & Tate

AUGUST 10, 2020

The following articles highlight current August 2020 marketing trends that we think are worth paying attention to: Noteworthy Marketing News. Social Short: Twitter Ad Engagement Drops, Snap Minis Launch, more brands pause Facebook Ads. Twitter’s ad revenues have fallen in the past years though daily active user rates have increased.

Trends 63

Trends Spyware Work Management Paid Search Agency 63

Convince & Convert

MAY 11, 2010

I recommend answering each question with a dedicated blog post, and a video – at a minimum. Your blog, naturally. Talk it up on Facebook and the blog. Answer Man Once you’ve identified your top six questions, answer them. Not in a “here’s our FAQ&# way, but in a vigorous, social media way.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. There’s certainly a methodology for attracting blog readership. Between bit.ly

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) That said there are some options. Hope that helps!

Social Media 157

Social Media Media Paid Content Work Management 157

The Effective Marketer

SEPTEMBER 20, 2010

Sources for more info on this story are: Creativity Online article, F*ck Smaller. Communicate Good blog post, Invisible Branding. Marketing News article, Marketing Across the Americas (requires login). link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

AUGUST 5, 2010

This entry was posted on Thursday, August 5th, 2010 at 9:00 am and is filed under Hiring , productivity , Uncategorized. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can follow any responses to this entry through the RSS 2.0

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

Marketing Insider Group

OCTOBER 28, 2010

Having crafted a few myself, I am writing this article to share my experiences and tips on what has worked and what didn’t. Once you’ve planned the always on activity, you can now fill-in your calendar with all major time-based events. Major tradeshows, online events, product announcements and other major communications.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

The Effective Marketer

NOVEMBER 6, 2009

And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. A recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps. United States License.

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Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

The Effective Marketer

AUGUST 25, 2009

An interesting article sent to me (thanks, Z.) The article from BBC News UK can be seen here: The Problem With PowerPoint Over the years I’ve read a number of books on effective presentations, listened to podcasts, and attended some presentations and webcasts. No need to raise your hand, we all have been there.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Once your event is created, invite your connections to attend.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Convince & Convert

JULY 27, 2010

While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Some of the guest writers blog on occasion at their own sites. None of them blog routinely. Blogging every day doesn’t make you a better thinker or consultant, it makes you faster at WordPress formatting.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Marketing Insider Group

DECEMBER 1, 2010

We know we just need a few high profile events, a lot of nice court-side tickets to the game and limo rides for the C-Suite. So What’s Hot in B2B Marketing (based on popularity from the B2B Marketing Insider Blog)? Rose Dec 1 2010 Lots of good points here, Michael. Michael Brenner Dec 2 2010 Thanks Michael.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

The Effective Marketer

SEPTEMBER 27, 2010

Tips for Designing in Powerpoint This entry was posted on Monday, September 27th, 2010 at 9:06 am and is filed under Communication , Online Marketing , Teamwork , Web Design. 2 Responses to Web Prototyping With PowerPoint Dan Moser says: September 28, 2010 at 7:01 am Hi, Thanks for mentioning Justinmind , and congratulations for your article.

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Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

AUGUST 30, 2010

This entry was posted on Monday, August 30th, 2010 at 8:45 am and is filed under Communication , Content Marketing , Online Marketing. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License. United States License.

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Work Management Marketing Management Marketing Automation Services Planning 100