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Would You Try It With a Fox?

Convince & Convert

Will you embrace Twitter if I can show you ROI? Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? I can recite that book by heart. It's mostly based on buzz and mass popularity. How can I help you?

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Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. Otherwise it’s just buzz. There are several free online courses and resources on the web you can use to learn more about it. You can follow any responses to this entry through the RSS 2.0 Please share!

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What is Video Seeding and Does Your Brand Need it?

Vidyard

Let’s look at the Ford Fiesta marketing campaign from 2009 as an example. Now it must be said, Ford’s 2009 campaign could be considered more of a social media campaign that used video seeding tactics to find bloggers to help amplify their initial video campaign. Does video seeding work?

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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

I hope this blog brings you a fresh perspective on the future of B2B marketing and best practices that you can put to work today to improve Marketings standing and influence inside your firm. I will delete spam, off-topic, or inappropriate comments, but all others are welcome. This blog draws on the heritage of my Forrester research.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

How can you amplify and extend new releases through social media? The headline may be a bit harsh—drafted and used properly (which they too frequently aren’t), press releases can still serve a valuable role—but Daniel Burstein does make some excellent points here. Why PRs can be better link builders than SEOs by Econsultancy.

PR 100
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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

Related topics: Online Networks , New Tech , Media Department , PR , Promotions , Online , Research , Measurement/Analytics , Integrated/Cross-Media/Convergence , Branding , Blogs , Interactive , Business-to-Business , Campaigns of Note , E-Commerce , Demographics , Direct , Share May 28-10 Related Stories Marketers Plan 2010 Increases in Social Media, (..)

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? .&# With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. by Dave Fleet.