Remove 2009 Remove Broadcast Remove Channel Remove Customer

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

Stephanie describes herself as a customer advocate who, through her work with email performance company Return Path , helps marketers reach the inbox and connect with prospects and customers via email and social marketing. This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. Treat prospects differently from customers.

Why B2B marketers hate social media

Chris Koch

It’s also about addressing the very real concern that in a time of stretched budgets and lean staffs, social media becomes yet another channel to manage. Most marketing channels are focused on broadcasting tightly controlled messages to audiences that have little opportunity to talk back. B2B companies have fewer, more complex customer relationships and are often conservative and protective of those relationships.

Trending Sources

Spredfast Offers Systematic Management for Social Media Campaigns

Customer Experience Matrix

True listening ranked fifth in the Visible Technologies/SiriusDecision survey (“monitor and respond” at 14%), and third in the B2B Magazine survey (“customer feedback” at 46%). Perhaps this is an old habit that will change in a customer-driven world. So I’ve now revised my expected sequence of social media activities to start with broadcast, only then followed by monitor, respond, initiate individual conversations and empower advocates.

Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

For marketers trying to build relationships with influencers and customers, this is a fundamental roadblock, because the permission model tries to replicate the way we form relationships in real life: Trust needs to be established before we enter into a relationship. It’s a way to broadcast messages for sure, but you can do that better through your own channels. We’ve all been reading a lot about the social media horse race. Will it be Facebook or MySpace?

Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

For marketers trying to build relationships with influencers and customers, this is a fundamental roadblock, because the permission model tries to replicate the way we form relationships in real life: Trust needs to be established before we enter into a relationship. It’s a way to broadcast messages for sure, but you can do that better through your own channels. We’ve all been reading a lot about the social media horse race. Will it be Facebook or MySpace?

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. Businesses are mostly using it to develop thought leadership and customer service.

B2C 39

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. His newest book is The Third Screen (Marketing to Your Customers in a World Gone Mobile).

Is Email Marketing Dead?

Hubspot

In 2009, the Wall Street Journal ran an article called " Why Email No Longer Rules ," which led to extensive discussions about whether email had seen its last, best day. Many customers sing the brand’s praises on their social networks. Maybe the customer forgot their password.

Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. See also her recent blog post Five B2B Marketing Surprises From 2009.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ?

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Customers. Are You and Your Customers Hungry for Social Media? The hard questions about social media for B2B solutions providers , June 11, 2009.

4 Reasons Why Rapper Nicki Minaj Should Manage Your Brand

Hubspot

The brands with the most recognizable identities are both bold and simple and keep their logo mark consistent across all channels. Don’t use social media aimlessly or to merely broadcast company announcements. in 2009.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. Use it as another opportunity to provide further value to potential customers.

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. m all about helping customers. Sure, it sounds weird at first, but “simulcast” – a portmanteau of “simultaneous and broadcast” – probably sounded funny when it first hit the national lexicon in the late 1940s. Dec 2009. channels. adapt to this new channel.