markempa

JUNE 7, 2005

Elise Bauer wrote an article on thought leadership that I referenced a while back. Elise Bauer wrote an article on thought leadership that I referenced a while back. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

Convince & Convert

AUGUST 18, 2010

Ironically, an article I wrote on optimizing social media strategy was just published this morning at iMedia Connection — you can read it here: [link]. I had your article on-screen already, prepped for Tweeting later today. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

JULY 27, 2010

link] Kevyn Faulkenberry Are You Growing Enough Voices – [link] Good article on PitchEngine for releases. link] [link] Corey Tyhurst Awesome Article RT @jaybaer: Are you growing enough voices? Because you are tapping into the expertise AND networks of other people, so the result is greater than anything you can do on your own.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. Baer’s review of a new marketing book called UnMarketing by Scott Stratten is as insightful as most articles are on his excellent Convince and Convert blog. The rise of [.] Original post by Jay Baer [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

MAY 12, 2010

Karamitsos Interesting article…compares people ambivalent about social media to Sam in Green Eggs and Ham. link] [link] Dennis Baker RT @jaybaer: Would You Try It With a Fox? link] [link] Mike Malone RT @jaybaer: Would You Try It With a Fox? link] [link] Maria A. link] [link] Maureen Cute post. But I agree with Factchecker.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. link] Christopher Smith Great article. population.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 21, 2010

I believe social media is much more of a customer retention tool than a customer acquisition tool, and theoretically social media budgets should be coming out of customer service and operations, not marketing. link] Sniki BETA: Articles [.] What do you think? What do you think? What do you think? Thanks much for the comment.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JUNE 3, 2010

What #BP Can Learn From the Umpire [link] [link] Steve App Absolutely brilliant article via Mr. Jay Baer RT @jaybaer: Truth, or Consequences? RT @sawaob12: brilliant article @jaybaer: Truth, or Consequences? Their transparency (at least on the operational side) has been laudable. What BP Can Learn From the Umpire. Im Jay Baer.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

JULY 28, 2010

Great article Jay! link] [link] Brake Associates Excellent article, helpfulness marketing…great concept! link] [link] Brake Associates Excellent article, helpfulness marketing…great concept! link] [link] Jennifer Scroggins RT @JesyHerron: Love this article and completely agree! You should be.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

The Lead Agency

MARCH 15, 2018

The first Blockchain was developed in 2009 by Satoshi Nakamoto to produce a decentralised digital currency known as Bitcoin. What do you think you can do if you and your stakeholders could operate from a single immutable place of truth?”. Public Relations. Good public relations is all about building trust.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89

Convince & Convert

JULY 14, 2010

link] Malcolm Atherton Great article on social media adoption – take exec's vision/strategic plan & make that the SM metric: [link] #pr [link] Buildipedia RT @imadnaffa There's nowhere to hide from Social Media. Most of us don't look in our GA stats daily either way. It's simple and easy to understand. Do you agree?

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. What are your thoughts on the PR agencies that still have a Social Media or Digital department or practice that operates separately from the rest of the agency? It makes little sense to me, but I still see it frequently and hear PR agency folks say “social media?

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. link] Sodapopgirl @jaybaer One of the best articles I have read on this topic. All rights reserved.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 21, 2010

Fourth – what are the operational/resource concerns? It’s positioned for any restaurant, any chain, operating anywhere and is fully customizable. We examined what an operator really needed to manage their online reputation, simplified it and make it work, just for one industry. How hard will it be to filter?

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. link] Yael Davidowitz-Neu Fantastic article!! I hope a lot of companies operating like his read this and get it. I don’t believe in a “digital divide.”

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

MARCH 23, 2010

reading this article makes me feel the need to change my blog service, be better. I rarely communicate with the end. they were like strangers. thanks meganzuniga While it's true the reason first time visitors go to your blog is because they wanted some information. All rights reserved.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JUNE 11, 2010

But we haven’t yet changed the way we structure and operate our businesses to compensate for this new era of expectations. link] Martin Kulakowski I loved those bizAZ articles from Jay way back in the day! link] Martin Kulakowski I loved those bizAZ articles from Jay way back in the day! Congrats on the book dealy!

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Convince & Convert

MAY 20, 2010

Premature Calculation The problem with the pet naming approach is that you end up having the “is this working&# conversation when the social media program is already in operation, which forces you to conduct statistical gerrymandering to determine which measures are relevant. Mankhey @jaybaer Great article (RE: [link].

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

FEBRUARY 25, 2010

So, ThinkGeek launched “ Operation Guillaume ” – a full-scale effort to “convert” their newest employee to red, white and blue geekness. For Part 1 of “Operation Guillaume”, the company launched an online poll of their fans to identify the highest-priority “geek” movies. Great guest post. Superb information here.

Social Media 117

Social Media Media Webinar Metrics Paid Search Agency 117

Convince & Convert

AUGUST 31, 2010

Opening the kimono and giving customers and prospects a better sense of who is part of the company, how that company operates, and what it stands for in a less formal, more spontaneous fashion is doable. Remember, social media makes big companies seem small again. And that’s a worthy objective. All rights reserved.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 1, 2010

Nic Wirtz Good article, especially about expecting to fail. I remember getting questioned from a prospect years ago about the value of a PR program and what could happen if consumers saw articles mentioning their products. Would include your posts on expecting criticism in social media too. All rights reserved.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

MARCH 18, 2010

RT @JeffHurt Getting Serious About Social Media: @jaybaer letter to C-Suite Execs [link] [link] Sabrina Whetham Great Article! Unfortunately the article makes it sounds like a different kind of cause and effect whereby consumers who never had much connection with a brand suddenly decide to become fans, and then start buying the brand.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants. All rights reserved.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

AUGUST 3, 2010

Go ahead) Anything You Can Do, We Can Do Better The second front of Facebook’s war on websites is in the area of operations and functionality. Matthew Dutile I'm usually nodding my head enthusiastically after reading each of your articles, but I'm going to have to disagree here. Haha, just kidding. link] Mark R.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Go ahead) Anything You Can Do, We Can Do Better The second front of Facebook’s war on websites is in the area of operations and functionality. Matthew Dutile I'm usually nodding my head enthusiastically after reading each of your articles, but I'm going to have to disagree here. Haha, just kidding. link] Mark R.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JUNE 15, 2010

Perhaps operating system has something t do with it as well? Perhaps operating system has something t do with it as well? I never experience that issue, and one of the companies I used it at had about 15,000 employees on the roster? link] Danny Brown Was it on your own server or a corporate one, Wendy? link] jaybaer Good question.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Webbiquity

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Noting that “Well-written (social media) policies prevent public relations disasters and potential legal liability. with higher operating margins and market share).

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Convince & Convert

AUGUST 4, 2010

The public and immediate nature of getting slammed via social is what stings. But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. If you listened in, you’d be just as angry about that as you are about negative tweets.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

APRIL 22, 2010

link] [link] Scott Cowley Really enjoyed this social media article from @jaybaer: [link] via @unmarketing [link] Scott Cowley Really enjoyed this social media article from @jaybaer: [link] via @unmarketing [link] Mark Harai RT @jaybaer: Is Social Media Too Big For Its Britches? Fantastic article! Fantastic article!

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Online Marketing Institute

MARCH 13, 2011

I ll buy again:) mikel Says: January 2nd, 2009 at 4:39 pm i think you discuss some important subject. I can updated my visitors easy hourly or daily with my stats page. I'm very glad this service. All rights reserved. b2bmarketing

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40

Convince & Convert

MARCH 2, 2010

4 Milestones to Social Business There are numerous granular issues to consider, and it will be fascinating to watch ExactTarget and CoTweet work out the operational details (I might even get to help a little, as ExactTarget is a client), but I see 4 primary hurdles that have prevented the full synergy of social and email to-date.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

JUNE 23, 2010

link] Sadie Harris Crowdsourcing: Beyond the Basics [link] Bushwa Great article sir. Ljerpi Very informative article on crowdsourcing. Here's another article on crowdsourcing that you might find interesting: [link]. link] Clinton Bonner Thanks for adding the article. Not so different to this approach to marketing.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 23, 2010

link] [link] Hot In Business Social Media Time Management | Social Media Staffing and Operations | Social Media Consulting – Convince & Con. – "Nobody Said Social Media Was Easy" by @jaybaer [link] (via @jasonfalls) [link] NORDYNE Great article. ready for #socialmedia time mgmt?) link] MyCrowd.ca

Social Media 148

Social Media Media Paid Content Webinar Metrics 148

Convince & Convert

SEPTEMBER 20, 2010

For example, there is likely little value to a mother of becoming a fan or follower of the Pampers brand for the sheer sake of brand support – but she might benefit from a Twitter feed offering tips or linking to articles on avoiding diaper rashes or toilet training. link] very interesting article! " I posted before.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

SEPTEMBER 20, 2010

Nonetheless, awesome article! Nonetheless, awesome article! Nonetheless, awesome article! Nonetheless, awesome article! Nonetheless, awesome article! Nonetheless, awesome article! link] Jeff Latimer RT @JimHunt RT @bkmacdaddy: Are You Slow Enough to Succeed in Social Media – [link] //excellent article.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160

Convince & Convert

JUNE 16, 2010

They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. And they’re using tried-and-true marketing concepts to get the job done. These winning strategies key on usefulness and value-creation. They’re strategic investments, not tactical expenses.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120