The Effective Marketer

MAY 18, 2010

They see these activities as “work” and as such, shouldn’t be performed after 5:29pm. If they were offered more money to create TPS reports they would switch to doing it in a heartbeat. Outside work they don’t want to check out a blogabout the newest lead nurturing technology, or fly out to attend a marketing conference.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JULY 16, 2009

This entry was posted on Thursday, July 16th, 2009 at 3:46 pm and is filed under Communication. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

The Effective Marketer

NOVEMBER 4, 2009

The chart above shows in a funny way that you sometimes feel more productive when you are checking email, and that you may turn to it if you get bored, and from personal experience I have felt the same way. Think back to your daily activities. When are you usually checking email? Is it the first thing you do in the morning?

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

JULY 29, 2009

As marketers, we sometimes fall victims of the routine day-to-day tactical activities and forget why we are doing them. This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0

Planning 100

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The Effective Marketer

JANUARY 13, 2009

Think of the communication activities that may result of completing a task) A key part of taking responsibility and assigning people responsible for each task is to make them accountable. Do you have to put out a press release after you revamp your whole website? You can follow any responses to this entry through the RSS 2.0

Planning 100

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The Effective Marketer

JANUARY 5, 2009

The 8 principles he outlines in his HBR article are more “action oriented”, meaning they guide you towards making the right plans for the right activity and how to behave in general. This entry was posted on Monday, January 5th, 2009 at 11:01 pm and is filed under Marketing Management , Marketing Planning , Marketing Strategy.

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The Effective Marketer

MARCH 15, 2009

This entry was posted on Sunday, March 15th, 2009 at 6:30 pm and is filed under Decision Making , productivity. Jason Cohen says: March 16, 2009 at 12:24 pm Great point Daniel, and one that I neglected to make in my post. Why do I do those things, you might ask, and I reply that is because sometimes you just can’t say no.

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

Adobe Experience Cloud Blog

NOVEMBER 29, 2009

Laura discussed how different types of marketing activities are better for different marketing goals. She specifically suggested the following: Email, search and trade shows build brand. However, this is changing due to the fact that the economy has forced B2B companies to adjust strategies.- Social media usage is nascent.

Marketing Analytics Tools 48

Marketing Analytics Tools Social Marketing B2B Marketing Web 2.0 48

The Effective Marketer

JULY 21, 2009

We’re told that if you have a good plan , if you follow a proven framework for rolling out your social media activities and integrate them with your sales efforts , then the ROI will be clear . This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

FEBRUARY 12, 2009

In a meeting with your staff and want to ensure you follow-up on the activities you just delegated? This is an awesome way to quickly find messages from different people while still keeping the sorting by date active. This entry was posted on Thursday, February 12th, 2009 at 11:12 pm and is filed under Communication , productivity.

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Planning Product Effectiveness Tips 100

markempa

SEPTEMBER 29, 2006

Inviting and following up on trade show attendees. So it is not surprising that more organizations are now outsourcing their teleprospecting activities to companies like InTouch. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Reconnecting with past customers and leads.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

ANNUITAS

JANUARY 10, 2011

In 2009 & 2010 there was a lot of noise about how marketing automation adoption rates among B2B companies were going to sharply increase, yet the adoption rates remain less than 20%.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

markempa

MAY 13, 2007

If marketing is a profitable activity, it still doesnt mean that what it is communicating to the universe of buyers is building the business. Ive seen lots of marketers sacrifice early and middle stage buyers because they had to show an immediate ROI on each campaign they ran.

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

Industrial Marketing Today

JULY 9, 2010

Here are the key takeaways from the webinar: Don’t confuse marketing activity with results. Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. It’s a combination of tools, methods or procedures, and analysis and activities.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

markempa

MAY 16, 2006

« Why CEOs Must Be Actively Involved in Lead Generation | Main | Book Cover and Advanced Praise for Lead Generation for the Complex Sale » Podcast: The Innovative Marketer Steve Gershik of the Innovative Marketer Blog interviewed me for his podcast on the subject of lead generation.

Lead Generation 120

Lead Generation B2B Marketing Generation B2B Thought Leadership 120

markempa

MAY 21, 2007

Build your personal prospecting engine - Leverage these activities by communicating with your prospects, customers, networks and alliance partners in a consistent manner by using traditional direct marketing methods such as direct mail, phone calls, personal publicity, and email campaigns. Dig your well before you’re thirsty.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

JANUARY 3, 2006

Wow, I havent posted here in a month but I promise you will see a lot more activity soon. Wow, I havent posted here in a month but I promise you will see a lot more activity soon. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 In the meantime, I wanted to give you an update.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

SEPTEMBER 15, 2005

« Lead Generation via white papers and webinars | Main | Better Sales and Marketing Integration » Combine Your Cold Calling Efforts With Email Marketing Targeted e-mail combined with outbound calling is the ideal 1-2 punch for increasing leads, sales activity and revenue.

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Cold Calling Lead Generation Email Marketing B2B Marketing 120

markempa

MAY 8, 2006

« Lead generation with Podcasts | Main | Why CEOs Must Be Actively Involved in Lead Generation » Personal lead generation tools If you do lead generation (a.k.a. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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Lead Generation Generation Cold Calling Leads 120

markempa

OCTOBER 19, 2006

from cadenceblog One of my main responsibilities in the past few years was to increase marketing activities. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Read More] Tracked on October 20, 2006 at 06:34 PM » Who is responsible for lead generation - Marketing or Sales?

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

DECEMBER 21, 2006

It seems they would rather spend their budgets on things that drive activity (which is often wasted) over results measurement. A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table. A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Share this on del.icio.us. Post this on Diigo.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

markempa

MAY 18, 2007

Integrate sales and marketing activity by using the same database or CRM system. Share effectiveness measurements from recent lead generation activities. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Then be understood.” Close-the-loop on each sales lead being generated.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Online Marketing Institute

MARCH 24, 2010

Cutting back on trade shows, reducing ad spend, etc.) After all, social media is really not just a marketing activity. Social media is another enabling platform, that when integrated with other marketing activities, has the influence to drive sales. What’s the ROI of your telephone system?” Posting tweet.

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Their activities enrich and inform our products and services.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

markempa

JANUARY 4, 2006

Return on investment measurement difficulty: Direct return from lead generation activity takes time to surface. Return on investment measurement difficulty: Direct return from lead generation activity takes time to surface. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

NOVEMBER 14, 2005

In the complex sale, the length of the buying cycle make the connection between on-the-web activity and the off-line decision to purchase much more difficult to trace. In the complex sale, the length of the buying cycle make the connection between on-the-web activity and the off-line decision to purchase much more difficult to trace.

Lead Generation 120

Lead Generation Analytics Generation Google 120

Customer Experience Matrix

FEBRUARY 12, 2009

Users can also specify the activities that follow submission of a form or other customer interaction. The activities can include assigning the lead to a sequence of follow up messages, assigning it a tag for later segmentation, or sending it to a salesperson or affiliate, either directly or through a round robin distribution.

Pricing 120

Pricing Price Impressions Marketing Management 120

markempa

MAY 23, 2005

Seven Strategies for the New Year Here are a few strategies that I would ad: Develop a lead generation calendar - map out your activities and then really follow it! No matter how busy you are make time to do lead generation activities. No matter how busy you are make time to do lead generation activities.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

JULY 7, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Further follow-up? Leads for nurturing.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Smashmouth Marketing

OCTOBER 8, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., The web site shows their TV ads. or tells you to watch for their ad campaign on television, or to watch for them at an upcoming trade show.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., The web site shows their TV ads. or tells you to watch for their ad campaign on television, or to watch for them at an upcoming trade show.

Gartner 100

Gartner Social Media Social Marketing Planning 100

markempa

MAY 23, 2005

Most CEOs agree that they aren’t getting enough activity at the top of the sales funnel. Most CEOs agree that they aren’t getting enough activity at the top of the sales funnel. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What CEOs really yearn to know is this.

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

markempa

MAY 20, 2005

Also, we’d like to understand your practice’s focus better because we are actively working this market and expect to find opportunities that need strategic expertise such as yours. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Would you be interested in exploring this further?"

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Online Marketing Institute

NOVEMBER 8, 2010

A combined 59% of B2B marketers have only a basic social media presence (45%) or are not actively engaged in social media marketing (14%). In contrast, a combined 44% of B2C marketers have only a basic social media presence (26%) or are not actively engaged (18%).

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

markempa

MAY 28, 2005

My experience is that most companies celebrate the quantity of appointment activity but the revenue results from the appointments are seldom measured. My experience is that most companies celebrate the quantity of appointment activity but the revenue results from the appointments are seldom measured. I doubt it. If that happened here.

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Of those using this channel, social media accounts for 32% of SMB marketing activities. Marketing Charts ).

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Paid Content Stats Social Media Paid Search Agency 100