Ambal's Amusings

SEPTEMBER 17, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Are they concerned about costs? If your goal is to build customer relationships, always keep the very definition of the word nurture in mind when creating content. in January 2008. Ardath Albee. Get Content.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Convince & Convert

MAY 12, 2010

For small business, the costs of social involvement are dwafted by the potential benefit, yet the psychology of stubbornness remains. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. And that’s just it. You Just Might Like It Sam I Am. All rights reserved.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Hubspot

MARCH 18, 2016

Instead, when PBR sales hit rock bottom in 2001 -- and they couldn't have afforded traditional advertising even if they'd wanted to -- the company turned to Fizz, an Atlanta-based word-of-mouth marketing agency. By 2008, driven in part by the financial collapse, Starbucks was in dire straits -- its stock price shriveling.

Advertising Agencies 28

Advertising Agencies Conversion Paid Search Agency Brand Identity 28

Convince & Convert

JULY 28, 2010

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. The portable size and map make it perfectly logical to bring Mike’s Dining Guide with you when out on the town in Banff.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Online Marketing Institute

JULY 31, 2009

link] Posted by: Mike Volpe | August 27, 2008 at 12:45 AM Is anyone else bothered by the surreptitious nature of the DemandBase product? Posted by: Bob McCarthy | August 27, 2008 at 10:32 AM Laura - Thanks for your leadership in this area. Posted by: Christopher Doran | August 27, 2008 at 02:56 PM Thanks Laura.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

JUNE 17, 2010

But at what cost? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I look at it a little differently. Sure, you can get a ton of followers by doing all the right things ( Mack Collier has a great post here about how he got to 20,000 followers ). All rights reserved.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

SEPTEMBER 14, 2010

You can’t sell ideas, and unless companies of all sizes can figure out how to assign real or at least believable revenue or cost reductions to social media, this entire movement is going to flame out in 18 months. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MARCH 25, 2010

That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? And yet, many people are still relying on the older stuff because it's familiar to them.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

AUGUST 19, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Single Grain

JULY 16, 2020

Of course, this is also good advice anytime things go a little awry (like the 2008 recession or whenever unemployment rates get higher, etc.). This way, they will be doing word-of-mouth marketing for you. Both of these will not only make your customers loyal to your brand, but also increase word-of-mouth marketing.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Convince & Convert

SEPTEMBER 21, 2010

As Charlene Li said recently, social media trades media cost for labor cost. When you show them the costs, they begin to understand it’s marketing, but then they wonder why pay you to do it when a 14-year old in their parent’s basement can do it? There’s been a bit of news about it recently.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JULY 6, 2010

Ultimately, until ROE (Return On Engagement) = the ROI of implementing a company-wide social media initiative (the cost of training, training materials, etc), most companies will still be dragging their feet when it comes to CSR social media strategies. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

FEBRUARY 23, 2010

So regardless of how you use Twitter, you need to factor into the equation the cost of lost followers, and a need to continue to acquire new followers. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. And of course, how many followers will become customers. All rights reserved.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

APRIL 28, 2010

Maybe it has to do with the size of the item or big ticket item (cost). I found when people bought 4 or more homes from us, and lived in them over a period of years, and they kept coming back sometimes buying 6-8 homes or more from the same builder, they always spread the word about our brand. How can you find them?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

MAY 10, 2018

The year is 2008, and you're an inbound marketer at the top of her game. Simply having a social media presence and regularly sharing content was enough to keep up back in 2008, but these platforms have grown increasingly complex over the years, favoring content from friends and family over those from publishers and businesses.

Top of Funnel 78

Top of Funnel Allocation Paid Search Agency Advertising Funnels 78

Convince & Convert

AUGUST 11, 2010

We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. The Science of Cities We used the online filtering tool Find Your Spot to narrow down our relocation options.

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JULY 14, 2010

With the low/no cost of entry, it does cost time – your time. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. As a leader, I prefer to have as many listening posts as possible in regard to my organization and those I serve and hope to serve. All rights reserved.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Isn't the same for b2c though? I'm just a little confused.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. To your point there’s pressure to recoup the investment cost and prove to the Street that the geniuses who did this deal were exactly that, geniuses. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

AUGUST 18, 2010

But at the end of the day, it’s a time and cost expense that is meant to generate business. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Sales, clients, eyeballs – whatever you are after. It’s all well and good to talk about engagement and connections IF THEY LEAD TO SALES.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

MARCH 22, 2010

link] [link] Jen Grant You're Invited to the Socialpalooza [link] by @jaybaer (who in my opinion is worth 10x more than the cost here #justsayin) [link] Skip Bensley RT @jaybaer: Wow. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Tickets are going fast , Social Media Success Summit.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. It's that sometime during the last few years, we've started to consider lying acceptable and that's been done at the cost of decreased trust.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Heinz Marketing

FEBRUARY 8, 2021

And in B2B, there’s this asymmetry where a good purchase, a good decision, helps your company, but a bad decision can cost you your job. Obviously advertising, we can talk more about advertising as part of it, but it also has to do with your word of mouth strategy, your customer advocacy strategy. Matt: Yeah.

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112

Convince & Convert

SEPTEMBER 21, 2010

Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Historical data seemed more robust as well. Pricing: Your pricing is incorrect.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

AUGUST 31, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

AUGUST 26, 2010

One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Pricing is quite reasonable for RowFeeder. Im Jay Baer. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convince & Convert

SEPTEMBER 1, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Webbiquity

SEPTEMBER 5, 2019

Chen’s corporate career crashed when the NASDAQ dropped by 50% back in 2008. The original strategy for NerdWallet, relying on word of mouth marketing and organic press coverage, failed; the company made less than $100 during its first year. Keep your costs low and make every dollar count. Connect with influencers.

Startups 194

Startups Budget Programs Marketing Budget Tips 194

Hubspot

DECEMBER 21, 2010

CPM (Cost per thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. Renting a list usually costs between $.10 It is oft en referred to as word-of-mouth advertising. Copyright © 2008 Constant Contact, Inc. Copyright © 2008 Constant Contact, Inc.

Cost Per Thousand 28

Cost Per Thousand Email Marketing CPM Privacy Policies 28

Convince & Convert

MARCH 18, 2010

Though I'd also argue that it can be done at such low cost vs. mass media that brands should be willing to get busy and figure out meaning at the same time, and not use measurement challenges as reasons not to engage.) August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 8, 2010

The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class. The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136