Adobe Experience Cloud Blog

MAY 9, 2013

Word of mouth is generally considered to be the most powerful form of marketing available. Why is it so important to learn the principles of Word of Mouth marketing? Simply said, it’s low cost, even free. The RAGE movement has earned a WOMMIE Award, a National ADDY and a 2008 gold EFFIE Award.

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Convince & Convert

APRIL 28, 2010

Maybe it has to do with the size of the item or big ticket item (cost). I found when people bought 4 or more homes from us, and lived in them over a period of years, and they kept coming back sometimes buying 6-8 homes or more from the same builder, they always spread the word about our brand. How can you find them?

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Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 14, 2010

With the low/no cost of entry, it does cost time – your time. There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. In fact, social media can be MORE transformative for a B2B company than a B2C company. Please note that Jay’s post only covers a snapshot of the findings.

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Social Media Media Webinar Metrics Marketing & Strategy 150