Marketing Insider Group

NOVEMBER 2, 2010

Related Posts: How To Focus On Your Marketing Plan Internet Trends From The Web 2.0 Related Posts: How To Focus On Your Marketing Plan Internet Trends From The Web 2.0 Share: Read more from Strategy marketing plan Click here to cancel reply. Simple and traditional recipe for a nice and juicy bird.

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Analyze keywords.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Summit Holy Cow!

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! Internet Trends From The Web 2.0

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Marketing Insider Group

JUNE 11, 2010

Social Media And Your Personal Brand 9 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Marketing Insider Group

JUNE 2, 2010

The days of sending a list of contacts to sales is over. Some creative marketers call these lists suspects. To sales, they are a waste of time. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Marketing Insider Group

JUNE 24, 2010

Re-purpose existing content for mobile downloads. Search : Consider the implications of Google Goggles and mobile search on your paid and organic search strategies. That Is A Lot Of Time Spent Online Using Social Media Internet Trends From The Web 2.0 Summit Augmented Reality For B2B Marketing in 2011?

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Marketing Insider Group

JUNE 9, 2010

Below are some of the metrics that you can use for measurement: Followers/Connections Impressions Clicks Sales/Registrations It is recommended to use these two free tools for tracking your campaigns: Google Analytics – use those on your landing pages to track site metrics such as traffic sources, time on site and sales funnel.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

NOVEMBER 4, 2010

Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. This all means the B2B sales cycle is often very lengthy. and then provide targeted content based on that information.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. This all means the B2B sales cycle is often very lengthy. and then provide targeted content based on that information.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

JUNE 29, 2010

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. Sometimes, inbound demand generation isn’t enough to fill our funnels. Not watching the backend results: look at conversion rates with sales and ultimate ROI.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

NOVEMBER 11, 2010

I was truly impressed with the quality of the presenters and their content. A common theme: almost all the presentations highlighted the importance of identifying and working with the top influencers in your target market as a key starting point and component of success. Identify your influencers. Click here to cancel reply.

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Marketing Insider Group

DECEMBER 7, 2010

He goes on to explain how most marketers’ budgets are not aligned to what McKinsey calls the &# customer decision journey.&# He also implores us to block the traditional metaphor of the funnel which I also wrote about since it no longer aligns to the consumer buying process.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

JULY 6, 2010

But the same content will not always work in both mediums. Content strategy needs to be considered and offers may need to be adjusted. Registration-required content is not always viewed favorably by social respondents. Registration-required content is not always viewed favorably by social respondents.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Marketing Insider Group

SEPTEMBER 2, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales. This one has a puzzling contradiction (see #3). Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency B2B 100

Marketing Insider Group

SEPTEMBER 2, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales. This one has a puzzling contradiction (see #3). Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency B2B 100

Marketing Insider Group

JULY 1, 2010

How to Get Your Voice Heard Using Social Media Getting yourself noticed is not an easy task especially when you are looking to promote your brand and generate sales. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

MAY 18, 2010

While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

JULY 21, 2010

CIOs and Directors were more willing to provide phone numbers and contact details than were lower-level buyers and CIOs were more likely to provide accurate contact details. Title and topic of content influenced searches more so than content types. Share your thoughts, post a comment.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

AUGUST 26, 2010

How to Get Your Voice Heard Using Social Media Getting yourself noticed is not an easy task especially when you are looking to promote your brand and generate sales. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

DECEMBER 1, 2010

In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing. Here is a copy of the presentation Confessions of a B2B Marketer as well. So what happened in B2B Marketing? Well we need to focus on wringing out every lead and every deal from our funnels.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

OCTOBER 5, 2010

You can review both How To Align Marketing With Sales and Marketing Leads: Quality Vs. Quantity for more detail on the emerging need for marketing to drive real sales and to quantify efforts. Late last week, I responded to a post by my new friend Adam Needles, VP Marketing of Left Brain Marketing.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

AUGUST 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short!

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Marketing Insider Group

JULY 15, 2010

As well, we received a large amount of anecdotal feedback about how great the content was. Some of the top ones included: What is the best way to align your efforts with sales ? Which is more important: defining marketing process or implementing marketing automation?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

AUGUST 12, 2010

The debate often goes like this: Sales wants more leads. So marketing sends more. Sales complains that the quality stinks. Sales says they want better leads. So marketing tightens the quality standards and sends fewer but higher quality leads. My advice is to B2B Marketers is to follow this natural ebb and flow.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

OCTOBER 26, 2010

Confessions Of A B2B Marketer The Future of B2B Marketing: It’s Social About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

DECEMBER 14, 2010

Sales projections? These had to be validated by the sales folks. Confessions Of A B2B Marketer 5 Sales Closing Techniques 7 Tips For Successful Lead Follow-up About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

SEPTEMBER 15, 2010

Content: in building strong customer relationships, you have to provide valuable information that meets your customer needs. In social media content is not necessarily about creating white papers or videos. And something that is often overlooked: simply sharing the valuable content of others. The reason is context.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

NOVEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

MAY 5, 2010

I know how to do SEO and paid search and analyze top keywords. I know how to create content that people respond to. And so here I am hoping to take a journey to the place known as “I know how to build an online brand through blogging&#. I like to write, I like to share. I know how to generate a lead.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

I know how to do SEO and paid search and analyze top keywords. I know how to create content that people respond to. And so here I am hoping to take a journey to the place known as “I know how to build an online brand through blogging&#. I like to write, I like to share. I know how to generate a lead.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 12, 2010

Marketing needs to be the engine to identify qualified leads for sales. displayed various studies that show that clicks are the preferred method to measure marketing performance. ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

JULY 13, 2010

As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities. The study included 5-waves with over 3,000 professionals on Toolbox.com.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

SEPTEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Social Media 100

Social Media Brand Identity Branding Media 100