Webbiquity

The 17 Best Social Media Management Tools

Webbiquity

Now part of Salesforce.com Marketing Cloud. Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention.

Tools 132

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

Marketing Strategy Mobile Marketing Social Media Marketing Video Marketing B2B digital marketing strategies b2b video marketing Cheryl Joy Cisco Crazy Egg GE Gigamon Juniper Networks MailChimp Mark DiCristina Microsoft National Geographic Salesforce.com Time Warner Cable Business Class

Cable 68

Trending Sources

The 29 Best Social Media Monitoring Tools

Webbiquity

Live TV dashboard software that enables you to build dashboards that show live progress towards goals; integrates with Google Analytics, Buffer, Facebook, MailChimp, HubSpot, mixpanel, Twitter, Trello, Salesforce.com and other data sources.

The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

Owned by Salesforce.com. The emergence and spread of the Industrial Internet of Things (IIoT) has dramatically changed the game for both B2B vendors and customers.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity

Includes team collaboration calendars, content project management, a content repository, integration with Salesforce.com, and content performance analytics.

Tools 63

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity

Salesforce.com ), marketing automation tools and web analytics packages. Social Media Marketing Alterian SM2 analytics Beevolve BP social media failure Buzzlogic Cision Converseon free social media monitoring tools HubSpot Jive Klout Lithium OneRiot Radian6 realtime alerts Salesforce.com Scout Labs social media monitoring tools social monitoring tools Socialmention SproutSocial Sysomos Topsy Trackur UberVU Vosuc workflow

Tools 67

The 12 Best Landing Page and Form Builders for Conversion Rate Optimization

Webbiquity

Integrates with popular services like PayPal and Salesforce.com. Digital marketing success starts with building an effective website—one that is not only professionally and attractively designed, but also organized and written to serve the information needs of your target buyers.

The 14 Best Personal Productivity Tools

Webbiquity

Integrates with a wide range of applications including Basecamp, Salesforce.com, and Teamwork.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

Program/Product Manager, Social Media at Microsoft Bing. • Marcus Nelson – Director of Social Media, Corporate Communications Salesforce.com. • Michael Procopio – Social Media Strategist at HP Software. • Karen Wickre – Senior Manager, Global Communications & Public Affairs at Google. • Gurmeet Dhaliwal – VP, Internet Marketing at CA Technologies (formerly Computer Associates). • Justin Kistner – Sr.

Media 30

Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. So, where does Salesforce.com stand as a marketing automation solution? Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product.

Marketing Automation Systems are on the Rise

Webbiquity

Marketing Automation and Demand Generation b2b marketing tactics email service providers marketing automation software marketing automation systems Marketo Microsoft Dynamics Raab Associates Salesforce.com what is marketing automationGuest post by Gene Morris.

Email 20

Review: Six Small Business CMS and Web Marketing Systems

Webbiquity

Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com. What’s the best web content management system (CMS) for your small business? Should you look at something beyond a CMS—a web marketing system (WMS), that provides additional functions like customer relationship management (CRM) and email?

Genoo Aims to Shake Up Marketing Automation Market

Webbiquity

The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Salesforce.com. Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process.

B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

Tags: Random Alibaba Angie's List AppXchange Ariba b2b marketplaces b2b procurement b2b purchasing b2b social media BuyerZone ChoiceVendor Commerce One craigslist eBay Experian FYIndOut.com GetApp.com Google App Marketplace online b2b commerce Resource Nation Salesforce.com TechCrunch TradeKey VerticalNet VertMarkets Yelp

B2B 2

Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities.

Breaking: Salesforce.com Announces the Marketing Cloud. So What is It?

Modern Marketing

The “marketing cloud”, which salesforce.com has hinted at for a while, was announced today at Dreamforce ’12. Marketers who use both Eloqua and salesforce.com will be able to enjoy an enhanced version of the social marketing cloud. Breaking: Salesforce.com Announces the Marketing Cloud. Digital Marketing b2b marketing Buddy Media CMO Eloqua Marc Benioff marketing automation Marketing Cloud Radian6 salesforce.com social marketing cloud social media marketing

Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Modern B2B Marketing

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. As recently as this year, salesforce.com’s own customers have rated Marketo as the best marketing solution , continuing a five-year streak of similar affirmation from the salesforce.com customer base.

Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition.

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot.

Salesforce.com Webinar Invitation Gets It Right

The Point

There are many things that work well in the Webinar invitation below from Salesforce.com, but one of my favorite elements is the smallest: the link at the top left corner that reads: “View on a PDA.” Click and you’re linked to a hosted, plain text, narrow-column version of the same message. In a [.].

Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix

Salesforce.com yesterday announced the launch of Site.com , an enterprise-class Web site management system. The news didn’t seem to get much attention, perhaps because Salesforce.com itself pretty much buried it. But Salesforce.com VP of Product Management Anshu Sharma did post a detailed explanation of the rationale on a Salesforce.com blog. That’s the first Salesforce.com reference I can find to a “digital marketing platform”.

Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

I spent most of this week at Salesforce.com ’s Dreamforce conference. So I wouldn’t be surprised to see Salesforce encourage third party developers to build marketing automation systems using Salesforce's Force.com and Heroku platforms and Database.com database, or to see them encourage existing vendors to migrate to the Salesforce.com infrastructure. salesforce.com dreamforce revenue performance management enterprise software b2b marketing automation

Intuit / Salesforce.com Alliance Is No April Fool's Joke

Customer Experience Matrix

Am I the only one who missed the April 1 announcement of a strategic alliance between Salesforce.com and Intuit ? Given our industry's endless nattering about whether Salesforce.com will move into marketing automation, this should have attracted more attention (or, at least, enough attention that I would hear about it sooner than I did). Intuit has more than 4 million customers, compared with 90,000 for Salesforce.com. billion for Salesforce.com vs. $16.5

Review: An Admin’s Take on Salesforce.com Spring ’14

Fathom

’ With Spring ’14, salesforce.com has yet again dazzled us with a fantastic new release of salesforce1 mobile, platform, connected and social communities. The post Review: An Admin’s Take on Salesforce.com Spring ’14 appeared first on Fathom. Sales & Marketing Alignment Sales Operations CRM Salesforce.com The word on the street is ‘salesforce1!’

CRM 5

Why Change Management Comes into Play in B2B Marketing

ANNUITAS

This week is Dreamforce14 , the Salesforce.com mega-event that takes over half of San Francisco. I revisited a recent ANNUITAS eBook, Change Management – Staying Relevant, Productive and Sane in the Changing Landscape of Demand Generation, co-produced with Mathew Sweezey from Salesforce.com and pulled out two big barriers to change: Lack of Leadership: Change needs to come from the top, and be demonstrated by example. There’s no better time to be a B2B marketer – we know that.

Salesforce.com Simple Stage Definitions Driven by Prospect/Client Commitment

Fathom

We recently streamlined the stage definitions of our Salesforce.com Opportunity funnel to eliminate any ambiguity across our client services, sales development, business development and inbound marketing teams. We use many sales and marketing tools to increase the productivity of our team.

Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

So that’s all fine, but what industry observers really want to know is how Salesforce.com will react. Okay, now we can talk about Salesforce.com. Yes, Salesforce.com gets to leverage those partners’ efforts, saving its own funds for other, more strategic investments.

Eloqua 106

Content Selling: How Sales Can Better Leverage Marketing Content

The Point

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation.

RFP 99

Salesforce.com and Oracle Buy Social Marketing Systems: Not the End of Marketing As We Know It

Customer Experience Matrix

Salesforce.com yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its “marketing cloud”. Just for symmetry, it’s worth pointing out that Salesforce.com acquired its own social monitoring system, Radian6 , in March 2011. Salesforce.com is another story. But Salesforce.com could close those gaps by gradually extending its existing products.

A Marketing Automation Evangelist and Change Management

ANNUITAS

Today we launched our latest eBook, Change Management – Staying Relevant, Predictive and Sane in the Changing Landscape of Demand Generation , a joint venture by Mathew Sweezey , author and Marketing Automation Evangelist for Salesforce.com and Carlos Hidalgo , CEO and Principal, ANNUITAS.

Open Lounge: Day One Inspires at Dreamforce

Sales Intelligence View

Market Intelligence df15 Dreamforce dreamforce 15 dreamforce 2015 dreamforce events dreamforce insideview dreamforce marketing dreamforce parties dreamforce sessions dreamforce talks salesforce CRM insideview salesforce insideview salesforce.com insideview

Dreamforce 2011: Salesforce.com Talks Platforms #DF11

Modern Marketing

by Jesse Noyes | Tweet this This is the moment most of the people that flock to Dreamforce each year can’t wait for: salesforce.com’s CEO and Chairman Marc Benioff ‘s keynote addresses. Salesforce.com announced that Heroku for the Enterprise packages were now available.

API 4

20 Experts, 1 Awesome Resource: The Social Media ProBook

Modern Marketing

by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.

Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. app exchange customer data management dreamforce exacttarget marketing automation marketing software trends pardot predictive modeling salesforce.com Here are my observations. The big news was for geeks. The main theme of the conference was Salesforce1, a new set of technologies that make it vastly easier to deliver and integrate mobile versions of Salesforce-based applications.

B2C 68

Salesforce “State of Marketing” Report: Better Happy Than Good

The Point

Salesforce has released their “ 2016 State of Marketing Report ”, a massive 70-page tome and the result of surveying nearly 4,000 marketing executives worldwide.

B2B 38

Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns.

8 Key Business Takeaways From Yahoo! CEO Marissa Mayer

Modern Marketing

Expected to draw a whopping 135,000 attendees, the Salesforce.com annual annual event is focused on cloud, mobile, social, and connectivity. by Lauren Harper | Tweet this This week Dreamforce 2013 is bringing buzz and excitement to the city of San Francisco.

The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Modern B2B Marketing

More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. But the PR team exponentially multiplied the incident’s value to salesforce.com. Social media is how salesforce.com made everything happen.

B2B 25

Industrial Email Marketing for Manufacturers, Distributors and Engineering Companies

Industrial Marketing Today

Here are some stats from the 2016 State of Marketing Report from Salesforce.com. Industrial email marketing is alive and well in 2017 despite what you may heard or read to the contrary. To quote Mark Twain with a slight modification, “The reports of my its death have been greatly exaggerated.”