integrations 
Zoominfo
FEBRUARY 5, 2024
Every business dreams of a pipeline of well-qualified inbound leads that land in their sales team’s laps. But today’s outbound lead generation tactics are more than just dialing for dollars. What is Outbound Lead Generation? What is an Outbound Lead?
Oktopost
SEPTEMBER 21, 2023
Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. This will attract your audience to your brand and content, integrating them into your marketing ecosystem.
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Only B2B
AUGUST 21, 2023
It provides insights into the online behavior of potential buyers, helping sales and marketing teams identify prospects who are actively researching solutions similar to what they offer. This approach leads to higher response rates, more meaningful conversations, and a shorter sales cycle.
The Point
JANUARY 13, 2015
Improving email campaign measurement won’t generate more leads or better leads, in and of itself, but it will help accomplish both those goals by providing the data necessary to identify what’s truly working. Click to Open (CTO) Rate. Leads/Response Rate. Leads are at least a measure of genuine interest.
Oktopost
SEPTEMBER 21, 2023
Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. This will attract your audience to your brand and content, integrating them into your marketing ecosystem.
DealSignal
MAY 30, 2023
Given that there is a certain sales cycle associated with driving leads and opportunities in this fashion, he believed this would blow a hole in the pipeline for six to 12 months due to the product sales cycle. This colleague is a super smart leader with deep demand gen experience.
Hubspot
APRIL 23, 2020
Another bright spot for sales teams last week was email. Both sales sequence send and response rates increased week over week with response rates rising 8%. Consumers are still engaging with marketing channels as open rates continued to rise last week. The good news is response rates are up as well.
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