How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Social listening helps marketers to capture the sentiments of the customers & accordingly work on to boost the architecture of their CX deliverance.

Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

the demographic, firmographic, psychographic, fit-data & technographic data) helps the B2B marketers achieve their goal of Conversion Rate Optimization (CRO).

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

KickFire’s all-new IP-to-company API Aims at Optimizing B2B Firmographic Data

Valasys

Hyper-Targeting : The marketers can hyper-target their list by segmenting it further based on geography, annual sales made, number of employees that work for a particular company or by dozens of other popular filters.

SIC 52

21 Steps to be Successful in B2B eCommerce

Valasys

The first step to being successful in B2B eCommerce involves marketers working out if eCommerce is something that is meant for them. It’s certainly much more than simply putting up a website and then going to work as usual.

How B2B Marketers can Attract Gen Z to Improve Their Brand Value

Valasys

While it will take some time for the page-equivalents to dethrone & replace the B2B kingdom being ruled by millennials with themselves, the time has come for the marketers to start planning according to the psychographics of Gen Z. Prologue.

How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

Architecting multichannel content strategies & designing campaigns according to the users’ psychographic habits utilizes the intent signals from the prospects to prepare an invisible armory to attract, engage, convert & retain them. Prelude.

SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other. It was a time for a renaissance in the SEO world when the SEO strategists had already started thinking of integrating with Social Media strategists & working on the optimization of video-based content vis-à-vis the text-based ones for keyword mining & targeting. Prelude.

5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

Ipsos conducted a study on Global Business Influencers which revealed top decision-makers opening up about their willingness to embrace emotions, with 58% saying they either “strongly” or “somehow agree” that they “often rely on their gut feelings to make work decisions.”

WOMM 60

How to Incorporate Personalization in the Email Marketing Campaigns

Valasys

With approximately half of the total population of the world using Email marketing , it certainly is a tool that B2B companies have always relied on for a consolidated return on their marketing investments (ROMIs). Prelude. Emails are invisible tools in the marketing arsenal of B2B companies.

How to Define & Measure Social KPIs – Part – 2

Valasys

Before a Twitter campaign is designed, benchmarking the competition & analyzing what works best for the prospects on Twitter is helpful. Which industries primarily employ the “buyer-persona” & what are the job profiles they primarily work for? Prologue.

Optimizing Email Marketing in 2019: 11 Research-Baked Essentials

Valasys

The upsurge in these KPIs directly resonates with the positive performances of the campaigns, directed towards an optimized Return on Marketing Investment (ROMI). Prologue.

10 tips to Architect Prevalent B2B Marketing Strategies for Optimized Sales Conversions in 2019

Valasys

According to Gerri Detweiler, Head of Market Education for Nav, the importance of marketers keeping themselves abreast with the latest industrial practices is quoted as follows: “Running a business is often about setting goals and putting in the long hours and hard work to achieve them.

ROMI 52

7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits. Prologue.

WOMM 52

8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Understanding & refining their audiences as per their interests, companies, work profiles, etc., For what niche it has been designed specifically for – the demographics, firmographics, technographics & the psychographic aspects intact. Prologue.

WOMM 52