Sharpspring

SEPTEMBER 9, 2021

Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. . Customers will continue opening, clicking, and buying products and services driven by marketing emails. What is Apple’s Mail Privacy Protection (and Why it Matters).

Privacy Protection 69

Privacy Protection Privacy Marketing & Strategy Trigger Marketing 69

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. What Is Apple’s Mail Privacy Protection Update? What Does Apple’s Mail Privacy Protection Update Mean for Marketers?

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Martech

APRIL 23, 2024

Now, their teams can target specific audiences with custom product or service messages. That will mean different things for different businesses – maybe for you it’s about increasing engagement in your customers’ inboxes, or reaching them at the right time via SMS.

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Litmus

DECEMBER 7, 2022

“We’ll see more email marketing teams taking on other channels, managing and reporting on SMS and push, especially in a mobile-first world. Whether that is done via email, SMS, push, social, in-app, doesn’t matter.” Josefy, Vice President, Client Services, NextAfter.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Litmus

FEBRUARY 7, 2023

We’ll also see email marketers asked to flex outside of email into social, SMS, and other forms of engagement. Our experts weigh in with a range of perspectives: These services potentially raise everyone’s game. You can give an AI service a prompt and receive content that you can then tweak to be good enough to use.

Email Marketing 89

Email Marketing Design Trends Work Management 89

Martech

JUNE 3, 2022

For example, in an effort to safeguard its customers’ privacy, Apple in mid-2021 announced features in iOS, Mac OS and Watch OS that limit the data available to marketers. Because of the way emails are cached under Apple’s Mail Privacy Protection, emails appear to be opened when they actually have not been, skewing the results.

Marketing Automation Services 141

Marketing Automation Services Enterprise Management Work Management Marketing Management 141