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The 22 Best Virtual Event Platforms

Webbiquity

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Host virtual conferences, trade shows, job fairs, and more. Pricing: contact vendor. Pricing: contact vendor. Pricing: free (!). Total reviews: 339. Average user rating: 9.53 (out of 10).

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17 Opportunity Costs of Not Having a Universal Lead Capture Strategy

Lead Liaison

17 Opportunity Costs of Not Having a Universal Lead Capture Strategy It’s easy to look at the price of something and consider it a “cost”. Universal lead capture puts your business in control of your data and gives you the opportunity to execute your business process in a repeatable fashion, from one trade show to another.

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Questions to Ask Trade Show Organizers When Using An Independent Lead Capture Solution

Lead Liaison

Trade show exhibitors often hesitate when integrating an independent lead capture solution with show-appointed lead retrieval. We’re breaking down that barrier with this phone script that exhibitors can use when coordinating with the show organizer. What is the cost to use the show-appointed method?

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How to Budget for Your Content Marketing in 2020

Marketing Insider Group

Even if you don’t foresee any changes to your current tech setup, that doesn’t mean the price will stay the same. In addition to the base price increasing, you may need to add more users if your team is expanding. Be sure to include this in your 2020 budget. For example, content personalization is a huge trend in content marketing.

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The Top 7 Things to Avoid at a Trade Show

Adobe Experience Cloud Blog

by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. For many businesses, trade show participation is a great way to generate new pipeline, build prospect relationships and create brand awareness. Here are 7 common trade show pitfalls to avoid. Details matter.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. The most significant difference between systems is the packaging: integrated within a CRM system versus a stand-alone app. CRM integration.

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How to Measure the Effectiveness of Your Sales Process

Hubspot

You know how the typical prospect goes from an email address in your CRM to a paying customer. If you're meeting buyers at trade shows, a lead could be anyone who left their email address at your booth. An "opportunity" is a contact in your CRM confirmed their interest in your product or service. HubSpot CRM.

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