Convince & Convert

SEPTEMBER 7, 2010

tags: marketing) [.] Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. That’s like finding a better way to punch people in the face” is one of the more memorable examples of his outlook. Im Jay Baer.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

SEPTEMBER 14, 2010

The way to do this practically is to borrow a technique from social media and use tagging. Group them into personas related to the tagged characteristics. Write your messaging to the personas and build your lists based on the tags. Ideally, you also want a way to import the tags already available on user profiles.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

JULY 27, 2010

Danny Brown) You Are Not The Story (Danny Brown) Tagged as: blogging , content creation , content marketing , content strategy , Convince and Convert , Guest Posts Did you enjoy this blog post? Are You Cherishing the Wrong Trophy Convince and Convert Recommends The Growing Elitism of Social Media (Danny Brown) Who Are You? Im Jay Baer.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MAY 12, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

Convince & Convert

AUGUST 24, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. 1 goes to @makeawish 4 every vote/tweet [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

JUNE 29, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

RSS 119

RSS Paid Search Agency Advertising Agencies PR 119

Convince & Convert

FEBRUARY 11, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 25, 2010

PR pros, read this!) ^NS Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. Holden-Bache RT @jaybaer: How to add the digital ecosystem to your ad/PR agency (incl. link] , via @kenburbary. (PR

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

MAY 4, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

JUNE 17, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Reminds me of @jaybear Twitter obsession article – [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

FEBRUARY 24, 2010

People use Twitter and FB and other social media sites to provide word of mouth advertising whether it be negative or positive, it is some time of feedback of a product. link] [link] WordWrite PR RT @kyleplacy: RT @jaybaer: 6 key need-to-knows about social media's impact on your business.

Conference 116

Conference Organization Paid Search Agency PR 116

Adobe Experience Cloud Blog

NOVEMBER 16, 2009

Most investments focused on hard to measure methods such as mass advertising, tradeshows, and PR with traditional print media. Marketing trends : Marketers began to focus on SEO, PPC and email marketing to drive traffic, and created content such as whitepapers and webinars to convert traffic into leads.

Lead Generation 48

Lead Generation Social Media Social Marketing Lead Scoring 48

Convince & Convert

MAY 13, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Man: …… your awesome. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

FEBRUARY 19, 2010

Plus, event invites, and photos in which you’re tagged. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. This, I'll try. Im Jay Baer.

Social Media 116

Social Media Media Paid Search Agency PR 116

Convince & Convert

FEBRUARY 10, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Here's why: [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Convince & Convert

FEBRUARY 15, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Once, that blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JUNE 3, 2010

Sorry Works Contrast that with the guts and class (and good crisis management sense, despite having zero PR counsel) shown by umpire Jim Joyce in the immediate aftermath of his blown call, robbing Armando Galarraga of a rare perfect game. A coven of PR practitioners. And they can’t get just two little words right.

Social Media 158

Social Media Media PR Webinar Metrics 158

Convince & Convert

MARCH 4, 2010

In PR, measurement has always been a finger in the wind exercise. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JULY 28, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

JULY 20, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. " Develop your #content #strategy. link] [link] Lauren Gispanski "#Content is king." " Develop your #content #strategy. #PR Im Jay Baer.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

MAY 5, 2010

link] [link] Eileen Buleza Interesting approach one PR agency is taking to build online communities and connecting consumers with brands. link] [link] Eileen Buleza Interesting approach one PR agency is taking to build online communities and connecting consumers with brands. Im Jay Baer.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Online Marketing Institute

NOVEMBER 8, 2010

Yahoo’s PPC ROI Calculator. Application: Simple PPC (Pay-per-click campaigns) calculator, but limited to B2C businesses. Application: Same limitations as Yahoo’s PPC ROI calculator, but this calculator is a little more detailed, showing a matrix of results for different CPC (Cost-per-click) rates. Tags: b2bmarketing.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Convince & Convert

FEBRUARY 5, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. link] rososusilo you should do before choosing is, close your eyes, open and focused view photos Jay Baer, yes, photos on option 2, looks more cool. Im Jay Baer.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MARCH 10, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 25, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. jaybaer: A Social Media Scoreboard That Works [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 6, 2010

More from Convince and Convert 7 Secrets to Successful Social Media Farming The Conflicting Faces of Social Media 18 Social Media Quotes Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect Blogger Pitch (Danny Brown) Tagged (..)

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

JULY 21, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

JUNE 24, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

Convince & Convert

AUGUST 19, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Great example of integrated marketing in real life: The 3 Amigos, by [.] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. What are your thoughts on the PR agencies that still have a Social Media or Digital department or practice that operates separately from the rest of the agency? Oh, that's part of our digital practice.&#

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media. Im Jay Baer.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

JUNE 7, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. After reading so many book reviews used by authors to show off their own vocabulary or choices, your approach and execution was a welcome relief. Im Jay Baer.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 28, 2010

Sore spot with us PR types.) Sore spot with us PR types.) I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# link] Russ Henneberry Wow.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 20, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

FEBRUARY 23, 2010

When we talk monitoring not just for PR/Marketing but product or service development and industry related news as well. link] By Jay Baer, Convince and Convert #fb [link] Sarah Caminker PR RT @mollycgaines: Is Your Social Strategy Proactive or Reactive? link] [link] Van Santen Netwerk Social media strategie: pro-actie of re-actief?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118