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Looking ahead: 9 predictions for social media marketers in 2021 and beyond

Sprout Social

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. For many social marketers, 2020 was filled with burnout and stress.

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Lead Generation: 5 tips to generate leads faster on LinkedIn

markempa

A member of our B2B Lead Generation Roundtable LinkedIn Group was likely dreaming about this when he asked the group for a way to generate leads through LinkedIn that “doesn’t require a lot of time, engagement and endless keyword searches.”. But, here’s the rub: It’s going to take time, effort and content to reach that point. (If

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Supporting Small Business Saturday with 2020-Conscious Marketing

Moz

72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return. In 2020, it’s time to turn up the local SEO industry’s dial on conscious spending. What is Small Business Saturday?

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

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2013 Year in Review: Top 6 focus areas for B2B marketers this year

markempa

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

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The Economics of Link Building

Moz

Posted by Alex-T Life has taught me that good things should be expensive — especially when it comes to any type of digital marketing services. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links. If you’re not an expert, you can end up getting something far from what you’ve been expecting.

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8 Important Takeaways from the B2B Virtual Edge Event for B2B Marketers

Adobe Experience Cloud Blog

Some of the top highlights I pulled from the tweets include (plus a couple comments on how to learn more): Focus on content and match it to buyer personas (Looking to do this? Lead nurturing and lead scoring are key to B2B marketing success. Buying behavior has changed- make sure your marketing changes with it.