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Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon

Content Standard

A Content Disrupted podcast with esteemed marketing professor and consumer behavior expert, Dr. Michael Solomon. Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon from Skyword on Vimeo. Forget your traditional marketing demographics!

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Seven Non-Traditional Ways to Finance Your Small Business

Webbiquity

There are also the inherent marketing advantages associated with the online process of soliciting investors. Peer-to-Peer Lending (P2P Lending). It’s common for P2P lending to move much faster than traditional lending, so you can usually close your investment within three days if you choose. Working Capital Loans.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans.

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Let's talk ABM: 6 ways to build buyer experiences with ABM

Strategic-IC

And the beauty of that focus on accounts is ABM’s ability to deliver truly unique, engaging, and personal buyer experiences that regular B2B marketing strategies simply cannot. Lisa is now Chief Marketing Officer at the Arbinger Institute. So there's so many people who are doing all the research online now.

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7 Key Issues To Avoid When Creating Your Buyer Personas

Lead Forensics

Sometimes a target market will be very clearly defined, yet a company still fails to attract the right kind of buyers. They are a detailed description of a specific type of person within your target market, who you will keep in mind when creating your content. But this information isn’t something that should be confined to marketing.

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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

” The second question should be, “How can I use this information in my own marketing efforts?” And then, assign next steps to someone so that all this inspiration actually turns into earned media for your content marketing plan. Write a rebuttal. Do you think that the article lends credibility or context to your work?

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Interview with Mark Schaefer

Onalytica B2B

Mark Schaefer – Keynote Speaker, Marketing Consultant, Author, Executive Branding Coach. Key Topics: Marketing Strategy, Social Media Marketing, Keynote Speaking, Coaching. based Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. Location: Tennessee, USA.

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