Lead Forensics

APRIL 30, 2024

Sometimes a target market will be very clearly defined, yet a company still fails to attract the right kind of buyers. They are a detailed description of a specific type of person within your target market, who you will keep in mind when creating your content. But this information isn’t something that should be confined to marketing.

Buyer Personas 52

Buyer Personas P2P Ideal Customer Profiles Buyer's Journey 52

ERDM

JANUARY 22, 2019

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking. In short, now is the time to shift to person-to-person (P2P) marketing.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

B2B Marketing Insights - WE

APRIL 27, 2018

B2B vs B2C marketing strategies follow divergent paths to the same goal: connecting with potential leads. If you limit your marketing efforts to the strategy ascribed to your environment, then you’re limiting your growth potential. This is what led us to break out of the B2B vs B2C marketing battle. Degrees of Separation.

Marketing Budget 40

Marketing Budget B2B Marketing Marketing & Strategy Marketing Strategy 40

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Search marketing should be a top priority for organizations in any industry. Clearly, targeting the proper keywords is essential to any search marketing campaign.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Heinz Marketing

JULY 16, 2018

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Definitely check out : Hyper Growth Marketing Sales Conferences. He’s the VP of Marketing at drift.com. Today is no different.

Top of Funnel 41

Top of Funnel Conference B2B Sales Copywriting 41