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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

The other day, I found out that a client of mine had saved no less than 3,000 editorial articles relevant to his industry in an Evernote file, thinking he could “do something with them someday.” ” Which naturally led us to the questions of What and When ? Do you want to see your own words or company news in the outlet?

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Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Find a Relevant LinkedIn Group. We are interacting with humans and we can’t forget that. Steal from B2C.

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B2B vs B2C Marketing: Developing a Unique Growth Strategy

B2B Marketing Insights - WE

There’s a world of difference in terms of likes and dislikes, standards, budgets, individual market demands, intent & personas. Key takeaway: Take a P2P (people-to-people) or H2H (human-to-human) approach when making customer connections. Like all businesses, we were seeking growth. And how do you grow a business? Target Audience.

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How to Secure Financing for Your Small Business

BenchmarkONE

” This statement is very relevant for many small businesses. Grant recipients must agree to the terms and conditions to get the funds. P2P lending offers funding without the need for a third party or intermediary. Examples of P2P lending platforms are Lending Club , Prosper , and Funding circle.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

This is a question I have today because SEO is changing so much, and Google is changing, the landscape, I suspect SEO is not going to look the same in 10 years as it does today, so that raises some questions to me about how to stay relevant. P2P Interview with Ashton Meisner. Cyrus Shepard : No clue, no clue. Ashton, how are you doing?