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5 Ways to Make Your Prospecting Emails Less Impersonal

Zoominfo

If you provide your prospect with something of value upfront, you give them the chance to 1) explore your product or service on their own and 2) establish rapport before taking that next step in the sales cycle. How to Personalize Your Prospecting Emails. Get rid of any spammy content. from an unknown sender? Yeah, me neither.

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Email Open Rates: Which Benchmarks Matter Most?

Outreach

Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. Top line response rate.

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5 Ways to Personalize Your Prospecting Emails

Zoominfo

Take advantage of your company name If someone opted into your company’s emails, they will most likely have a more positive affiliation with your brand than an unknown sender. How to Personalize Your Prospecting Emails 1. Get rid of any spammy content Would you open an email with the subject line, “Guess what we have in store for you!!”

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The Secrets to Virtual Selling for Financial Services

Vidyard

Where to Use Video in the Sales Cycle 4.1 Post-Sale 5. The use of video in customer and sales conversations and prospecting has increased by 93% since 2019. The use of video in customer and sales conversations and prospecting has increased by 93% since 2019. Video has now taken the place of those sit-down meetings.

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Beyond Prospecting: How to Use Video in the Rest of Your Sales Process

Vidyard

Whether you use the whiteboard-and-wave webcam or screen share approach, video is proven to get up to 3x the response rate and 5x more meetings booked than boring text-based emails. But once you’ve made that initial connection with a prospect, how do you continue to use video through the rest of the sales cycle?

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How The Top Video Marketers of 2018 Use Video to Generate More Pipeline

Vidyard

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. They delivered an irresistible personalized video campaign with exceptional storytelling, resulting in a whopping 65% of their database opting in for future communications!

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Why You Must Have Direct Dial Numbers In Your B2B Contact Database

SalesIntel

In this article, we’ll cover how direct dial phone numbers can substantially enhance your team’s connect rate productivity and significantly boost your company’s revenue. The presence of gatekeepers in this process can have a detrimental impact on sales representatives in several ways.