article thumbnail

Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

You can prove – through brand storytelling – that what you offer consumers works. Brand storytelling is a powerful marketing tool. Automated emails average over 70% higher open rates and 152% higher click-through rates than “business as usual” marketing messages ( Campaign Monitor ).

article thumbnail

Vidyard Reveals 2020 Video in Business Awards Winners

Vidyard

By adding in their customers’ names, details and relevant stats, they boosted engagement and helped close more business in 2020. . The Storyteller: Exceptional use of Storytelling, Humour, or Emotion in Video to Engage Audiences in New Ways . Runners-Up: InVision, Lightico. Honorable Mentions: Trimble, No Lift Install.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Top 10 Stats from 2016 that Show the Importance of Email Marketing

Content Standard

When I think about digital storytelling, there are a few images that come to mind. But in all that, it’s easy to forget one key element of a comprehensive storytelling strategy that’s too important to leave behind: email marketing. I picture crisp, vivid photography that draws my eye to a publication.

Stats 40
article thumbnail

Vidyard Reveals 2020 Video in Business Awards Winners

Vidyard

By adding in their customers’ names, details and relevant stats, they boosted engagement and helped close more business in 2020. Since he started using video, Sam has achieved 95% open rates and three times higher reply rates, which help him land meetings with large enterprise accounts.

article thumbnail

What You Didn’t Know About Snapchat’s Power for Social Good

Convince & Convert

That’s an incredible stat considering email open rates are around 25%! A user’s story lasts only 24 hours, creating a sense of urgency to open the app and watch the content before it’s gone. Snapchat Promotes Real, Unscripted Storytelling. Snapchat Commands Users’ Attention.

article thumbnail

The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script | B2B

Effective storytelling improves valuations. Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; Read more: PR measurement. The post The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022 appeared first on Sword and the Script. PR measurement.

PR 80
article thumbnail

Q&A: Telling stories with Google Data Studio

DotDigital

Open rates, click-through rates, and click-to-open rates help give us signals about how our email marketing is being received by our audience. Conversion rates help us optimize the website for better engagement. or “What do our email stats look like?”

Google 52