Mobile Advertising Research Sales Management Salesforce.com 
markempa
MAY 30, 2017
From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. I write for lots of different publications, and now I head up the forward-looking marketing ideas and theories as Principal of Marketing Insight at Salesforce.com. What motivated you or inspired you to do this research?
The Mx Group
NOVEMBER 17, 2017
Sales Empowerment. Demand Gen and Lead Management. Sales and Marketing Alignment. Mobile App Development. If you’d benefit from aligning your sales and marketing against a list of specific companies rather than a profile of companies, then it could be an effective tactic for you. News & Events.
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ViewPoint
DECEMBER 17, 2013
But new research indicates that B2B prospecting data is much more detailed these days, and includes a plethora of variables to choose from, for refining your targeting, or for building predictive models, to pick your targets even more effectively. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com).
Biznology
NOVEMBER 27, 2013
But new research indicates that B2B prospecting data is much more detailed these days and that it includes a plethora of variables to choose from: refining your targeting, for building predictive models, or picking your targets even more effectively. Employees who use mobile technology (Harte-Hanks). Company SWOT analysis (OneSource).
Adobe Experience Cloud Blog
FEBRUARY 17, 2011
Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Just imagine what happens when online video does the same thing to internet advertising. But today, there is a proliferation of technology that pushes videos to internet-enabled TV’s and a mushrooming market of mobile devices.
Online Marketing Institute
JULY 31, 2009
Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I’m sure I forgot a few.
Online Marketing Institute
MARCH 13, 2011
Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.
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