Cognitive Surplus - Use Social Connectivity to Change the World.
Convince & Convert
JUNE 29, 2010
[link] [link] scottscanlon RT @jaybaer: Could we change the world if we just put down the TV remote? link] < possibly.
Is Content Curation an Easy Way for Content Marketers to Do More.
Industrial Marketing Today
JULY 14, 2010
by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. David Brazeal´s last blog.
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Social Media with Email Marketing – is it the Super Combo?
Industrial Marketing Today
JUNE 24, 2010
I paid a visit to GlobalSpec and downloaded their Trends in Industrial Marketing 2010 report. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0
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Successful Industrial Websites Require Part DiY and Part.
Industrial Marketing Today
JUNE 15, 2010
Instead, I choose to keep my credibility intact and provide the professional help my clients need to supplement their do-it-yourself (DiY) industrial and B2B website capabilities and online marketing efforts. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
Deconstructing the Four Stages of the Industrial Buy Cycle
Industrial Marketing Today
MAY 26, 2010
Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.
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Using Content to Move Prospects Forward in the Sales Cycle
Industrial Marketing Today
MAY 5, 2010
Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Get the free “Step-by-Step Guide to Website (re)Design” now.
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60 B2B Websites: To Publish Prices, Or Not To Publish…That Is The.
Industrial Marketing Today
JUNE 12, 2010
You can see an example of B2B web design prices from my company’s online marketing division’s website. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0
Content Creation Made Easy
Industrial Marketing Today
AUGUST 24, 2009
However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0
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Variety of Content is the Key in the Early Stages of the.
Industrial Marketing Today
SEPTEMBER 13, 2010
One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0
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The 6 essential rules of a website redesign – Ignore them at your.
Industrial Marketing Today
JANUARY 26, 2010
I’m not talking about a cosmetic facelift but turning it into a marketing powerhouse as you position your company for the recovery. Optimize, optimize, optimize : That’s the golden rule of online marketing as is location, location, location in real estate. Here are six essential rules that you should follow: 1.
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7 “Rs” for B2B Marketing Content Planning
Industrial Marketing Today
APRIL 30, 2010
Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.
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5 Rules of Website Redesign for Engaging Engineers and Industrial.
Industrial Marketing Today
JULY 23, 2010
Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. Select the best social media outlets depending on where your target audience hangs out and use them for starting your conversation. However, they do have a strong influence.
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High-Performance Email Marketing for Attracting and Engaging.
Industrial Marketing Today
OCTOBER 2, 2010
Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.
5 Things Industrial Marketers Must Do to Attract Engineers and.
Industrial Marketing Today
AUGUST 20, 2010
Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component.
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Shortening the Industrial Buy Cycle in 5 Simple Steps
Industrial Marketing Today
JUNE 8, 2010
Incorporating these five simple steps into your online marketing efforts can go a long way in shortening your buy cycle. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0
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How Lack of Marketing Content Can Derail Your Website Redesign Project
Industrial Marketing Today
JUNE 3, 2010
Why does online marketing content cause so much angst? Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0
Have Digital Marketing and Social Media Killed the Industrial.
Industrial Marketing Today
SEPTEMBER 27, 2010
Social media and online marketing have forced the traditional salesperson to change his/her tactics like the rest of us but have not made them expendable. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Not so fast!
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The More Things Change, The More Things Change
Convince & Convert
MAY 27, 2010
Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off.
Why Host a Blog on Your Corporate Website?
Online Marketing Institute
JANUARY 4, 2011
Tags: Google SearchEngineWatch.com Yahoo Blogs Comment E-mail to a friend Print Contact Mark Contact ClickZ Editors Subscribe: Newsletters RSS Share: ShareThis COMMENTS Commenting policy 0 Reactions ABOUT THE AUTHOR Mark Jackson is the president and CEO of Vizion Interactive, Inc.,
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40 How to Match 10 Key Success Metrics to Your Blogging Strategy.
Convince & Convert
MARCH 4, 2010
Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.
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130 Turn the Tables on Social Media with NutshellMail | Email.
Convince & Convert
FEBRUARY 19, 2010
But that only helps if you’re online and “in the flow.&# For normal humans that check social media a couple times a day, NutshellMail may become your new favorite social companion. And it’s free. NutshellMail batches it all up and sends it to you in a tidy email at the exact time of your choosing.
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115 Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
MARCH 23, 2010
If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations. Great post!
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Are You Growing Enough Voices
Convince & Convert
JULY 27, 2010
RSS subscriptions are up. You might expect that this blog that has been written almost entirely by me for two years would experience a bit of a lull during this period, as different authors with less blogging experience took over. You would be entirely wrong. Visits are up. Page views are up. Retweets are up.
Is Your Twitter Addiction Paying Off
Convince & Convert
JUNE 17, 2010
I once calculated time spent blogging vs. number of RSS subscribers. [link] jaybaer Seriously, you are missing the boat on the Double Down. It's awesome! link] jaybaer Oh man. Please don't make me go there again. Back of napkin, it's something like 10 subscribers per hour (best case). link] jaybaer Absolutely Patrick.
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125 Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
FEBRUARY 15, 2010
Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. But, isn’t “following&# and “fanning&# just a new version of “opting in&# ?
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114 Please Help Me Pick a New Look For My Blog
Convince & Convert
FEBRUARY 5, 2010
I'd suggest that you move the search box somewhere below the navigation– maybe above the RSS feed option on the right? [link] Molly Carter Gaines I'm a little torn between #1 and #3– but my final vote is for #1. I also prefer the overall design to #2/3. A little help for the rest of us.
3 Reasons Email is the Coolest Vampire Today
Convince & Convert
JULY 8, 2010
While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. Seth Godin predicted that RSS would kill email.
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
MARCH 25, 2010
Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? Need to see the increase in Twitter followers over time?
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Why You're the Key to Social Media Success
Convince & Convert
JUNE 22, 2010
That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#. Social media is still evolving and until a solid few years of research can prove that there is definite ROI in utilizing company-wide social media plan, most companies will still consider it only a fad.
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130 Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
MARCH 3, 2010
Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
JULY 28, 2010
[link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C. link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success.
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148 Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
> Develop a Social Media Strategy in 7 Steps – [link] [link] Christoff Swanepoel Develop a Social Media Strategy in 7 Steps – [link] [link] Kerala Tour Packages i really enjoyed the post.many thanks Aman Talwar Excellent strategies, thanks for the post. I have subscribed to your rss feed as well. Thanks again.
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Check out this post from @ktvan on choosing the right one [link] [link] B2B Online Marketing Very informative!
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155 Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
Can you RSS feed that? Can you RSS feed that? Can you RSS feed that? The 6 Dangerous Fallacies of Social Media | Social Media Marketing | Social Media Consulting – Convi… (tags: socialmedia web2.0 I see you have email alerts on new properties in the area. Good stuff. Keep it rocking.
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149 You're Invited to the Socialpalooza
Convince & Convert
MARCH 22, 2010
[link] [link] Jay Baer You're invited to the Socialpalooza [link] (best social media education opportunity around) [link] Patrick O’Keefe RT @jaybaer: You're invited to the Socialpalooza [link] (best social media education opportunity around) [link] Social Network (RSS) Patrick O'Keefe: RT @jaybaer: You're invited to the Socialpalooza (..)
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
MARCH 16, 2010
I think twitter is more of a heavily curated rss reader/feeder rather than a portal, and I suspect that presenting twitter to new users as more of a friendly way to use rss that as a way to push conversation with strangers would help quite a bit. [link] unruh ann has a point – it's all about the content.
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124 The Truth About the iPad | Blogging and Content Creation | Social.
Convince & Convert
APRIL 8, 2010
When I'm clearing emails or reading (RSS, web, ReadItLater, etc.), Making wifi available on the NYC commuter bus gives me the option of laptop (convertible Fujitsu tablet) or iPad; iPad gets the nod when I'm not trying to do heavy lifting of spreadsheets, word docs, etc.
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Note that nearly 40% of all subscribers to this blog are via email, not RSS. It’s not perfect, but it’s free and easy to implement.
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The 39 Social Media Tools I’ll Use Today
Online Marketing Institute
OCTOBER 31, 2010
Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Note that nearly 40% of all subscribers to this blog are via email, not RSS. It’s not perfect, but it’s free and easy to implement.
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Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 23, 2010
Concepts under consideration include a variety of different search results (not just by time, but possibly by relevancy or impact), analytics, RSS feeds, widgets and more. What neither of them seems to have is an RSS feed for results, which would be the Holy Grail of Facebook open-graph API monitoring. It's weird on RSS.
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164 3 Ways Facebook is Killing Your Website | Social Media Marketing.
Convince & Convert
AUGUST 3, 2010
link] Justin Remember blogs such as thing one can still come to the readers (RSS, Twitter…) There's a great deal of social web functionality built right in. In the case of this blog, you'll see the top level “like&# in the top right corner by the RSS icon. subscribe to my RSS feed. Thanks for visiting!Awhile
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RIP 3 Ways Facebook is Killing Your Website
Convince & Convert
AUGUST 3, 2010
link] Justin Remember blogs such as thing one can still come to the readers (RSS, Twitter…) There's a great deal of social web functionality built right in. In the case of this blog, you'll see the top level “like&# in the top right corner by the RSS icon. subscribe to my RSS feed. Thanks for visiting!Awhile
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167 Is Your Industrial Website Still Just a Business Card?
Industrial Marketing Today
AUGUST 24, 2010
by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing.
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
JUNE 28, 2010
The same person doing strategy, content development, responding to consumer feedback on the fly, reporting and analysis on multiple clients in potentially wildly different industries/verticals across, potentially, multiple disciplines of online marketing (search, social, display, email).
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Let's personalize your content