Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

OCTOBER 2, 2010

Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Not every action or behavior needs to be tracked and measured.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 3, 2010

Why does online marketing content cause so much angst? Interview them and then connect all the dots to develop compelling content that will move the visitor and/or the prospect in their decision making process. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

MARCH 4, 2010

The first step in that process of course is knowing why it is that you’re blogging. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. It’s imperative that you select the most relevant ones that match with your blog’s purpose and intent.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. I couldn’t write Katie Van Domelan’s post about social media listening tools. Indra Gardiner covered social media law in a way that I cannot.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

FEBRUARY 19, 2010

But that only helps if you’re online and “in the flow.&# For normal humans that check social media a couple times a day, NutshellMail may become your new favorite social companion. And it’s free. NutshellMail batches it all up and sends it to you in a tidy email at the exact time of your choosing.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As Most blogs aren’t visually aggressive enough in the promotion of RSS, and very few do a good job at emphasizing the opportunity to subscribe via email (as 40% of C&C subscribers do).

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JUNE 17, 2010

I once calculated time spent blogging vs. number of RSS subscribers. [link] jaybaer Seriously, you are missing the boat on the Double Down. It's awesome! link] jaybaer Oh man. Please don't make me go there again. Back of napkin, it's something like 10 subscribers per hour (best case). link] jaybaer Absolutely Patrick.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

FEBRUARY 15, 2010

Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. But, isn’t “following&# and “fanning&# just a new version of “opting in&# ?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 5, 2010

I'd suggest that you move the search box somewhere below the navigation– maybe above the RSS feed option on the right? [link] Molly Carter Gaines I'm a little torn between #1 and #3– but my final vote is for #1. I also prefer the overall design to #2/3. A little help for the rest of us.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? Need to see the increase in Twitter followers over time?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 22, 2010

Red Chair was born out of this exact same realization – that executives need to become familiar with this stuff at their level – and still, we're a very long way from making the integration process as smooth as it could be. You have to commit to social media for the long haul to see the benefits.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

MARCH 3, 2010

Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. As Jay Baer recently [.] Im Jay Baer.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JULY 8, 2010

If you come storming into someone’s inbox without a relationship thanks to some shady append process, you’re going to be bounced out by the “Spam” button and blocked by ISPs. Seth Godin predicted that RSS would kill email. They must be explicitly invited into your home in order to enter. So too with email. October 2007. March 2009.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

SEPTEMBER 21, 2010

RT @impactmax: Develop a Social Media Strategy in 7 Steps – Convince & Convert [link to post] – Posted using Chat Catcher [link] janetrex (Janet Rex) Twitter Comment Develop a Social Media Strategy in 7 Steps @jaybaer [link to post] Includes slides and worksheets. Thanks for the thoughts and processes.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 21, 2010

.&# Marketers are used to thinking in terms of measurable bursts, and it took some doing to get folks thinking about website investment as an ongoing and measurable presence. I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JULY 28, 2010

[link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C. link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. First – What are the objectives? Hope that helps! Thanks again Katie.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

MARCH 22, 2010

(if you can’t make any of the Webinar dates/times, you get access to the recordings for a year) In addition to yours truly (I’ll be presenting on my popular social media strategy process, updated considerably for 2010), presenters include: Guy Kawasaki Chris Brogan Darren Rowse of Problogger Brian Clark of Copyblogger Ann Handley of MarketingProfs (..)

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

MARCH 16, 2010

However, Twitter’s announcement this week at SXSW that they are adding @anywhere – essentially Twitter’s answer to Facebook Connect – should make the follow/following process easier and more contextual. link] unruh ann has a point – it's all about the content.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

APRIL 8, 2010

When I'm clearing emails or reading (RSS, web, ReadItLater, etc.), the iPad is just more pleasant, even if the ability to sort emails to batch process seems to have eluded me so far. link] jaybaer Every day that goes by, I use my phone (and Macbook) less, and iPad more.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

SEPTEMBER 21, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Note that nearly 40% of all subscribers to this blog are via email, not RSS. It’s not perfect, but it’s free and easy to implement.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

SEPTEMBER 23, 2010

Concepts under consideration include a variety of different search results (not just by time, but possibly by relevancy or impact), analytics, RSS feeds, widgets and more. What neither of them seems to have is an RSS feed for results, which would be the Holy Grail of Facebook open-graph API monitoring. It's weird on RSS.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Convince & Convert

AUGUST 3, 2010

link] Justin Remember blogs such as thing one can still come to the readers (RSS, Twitter…) There's a great deal of social web functionality built right in. In the case of this blog, you'll see the top level “like&# in the top right corner by the RSS icon. subscribe to my RSS feed. Thanks for visiting!Awhile

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

link] Justin Remember blogs such as thing one can still come to the readers (RSS, Twitter…) There's a great deal of social web functionality built right in. In the case of this blog, you'll see the top level “like&# in the top right corner by the RSS icon. subscribe to my RSS feed. Thanks for visiting!Awhile

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Online Marketing Institute

OCTOBER 31, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Note that nearly 40% of all subscribers to this blog are via email, not RSS. It’s not perfect, but it’s free and easy to implement.

Social Media 40

Social Media Paid Content Tools Media 40

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Convince & Convert

JUNE 28, 2010

The same person doing strategy, content development, responding to consumer feedback on the fly, reporting and analysis on multiple clients in potentially wildly different industries/verticals across, potentially, multiple disciplines of online marketing (search, social, display, email).

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128